The full agenda
All 14 Bootcamp Sessions
Explore all 14 bootcamp sessions for digital marketing and software development agencies, with three live hours on each topic. You may need help with one part of finding clients, such as checking lead data, improving your profile or explaining your price. Choose the session your agency needs for $125, or take the full cohort in order.
- Three hours live, one topic each
- Wednesdays, 2:00 to 5:00 PM Pakistan time
- From $125 a session
Every session comes with
- Three hours, liveIn person in Lahore and online at the same time.
- The recordingFor up to two partners from your agency.
- The slides and the resource packKeep them after the session ends.
- A small assignmentUse the Q&A thread for questions about that topic.
$125 on its own, or inside any multi session tier.
- Agencies trained in the last three years
- 1,000+Agencies trained in the last three years
- Average revenue increase reported by trained agencies
- 240%+Average revenue increase reported by trained agencies
- Live sessions, each sold on its own
- 14Live sessions, each sold on its own
- Any one session, with its recording
- $125Any one session, with its recording
Revenue figures are what agencies reported to us after the bootcamp. Results vary and are not guaranteed. Read the earnings disclaimer
What the bootcamp sessions cover
Program Overview
Each bootcamp session covers one part of winning international clients, with three live hours on that topic. Sessions run every Wednesday, 2:00 to 5:00 PM Pakistan time, while a bootcamp is running. You learn to choose your buyers, find and reach them, close sales, arrange staffing and deliver the work you sold.
The sequence starts with positioning, then covers lead generation, sales and scaling the agency. Positioning comes first because each channel costs more when you have not chosen who to serve or how to stand out. If your offer looks like every other agency’s, a buyer may compare your email on price alone, however well you write it.
You can also buy any one of the fourteen sessions for $125. It includes the recording for up to two partners, the slides and the resource pack. Use the agenda to plan the full cohort or find a session for a problem you want to address now.
Several sessions use named frameworks, including the Hedgehog, the Golden Math, the Authority Flywheel and the account ladder. Coaches developed these through problems they faced in their own companies, and teach them consistently across cohorts. The agenda names each framework and explains its outcome. You learn how to use it during the live session.
I learned a lot regarding different methods of lead gen, what is the right way of doing these, what lead gen method is fit at what level and how to scale these.
Find a session for your agency’s problem
Who It Is For
The bootcamp suits agencies that already deliver paid work and want international clients. You may need more help with one part of finding or closing those clients. Choose a problem below to open the session that addresses it.
Cold calling, SEO, staff augmentation and execution have sessions of their own in the agenda below.
You need someone to apply the lessons between sessions, even if that person is you. If you need help improving the whole agency in order, consider the mastermind for that wider work.
See the mastermindExplore the sessions below to find the topics your agency needs.
Explore each weekly session
What You Get, Stage By Stage
Each weekly session gives you three live hours on one topic. The agenda covers branding and authority, lead generation, sales, systems, and team and HR. Choose a session to see its topics, frameworks and coaching track. You can also see which quarter of the mastermind year covers the same topics.
Coaching trackBranding & Authority
Brand Development Strategies For Agencies
What it covers
- Moving from a personal profile to a brand
- The freelancer to owner shift
- The ideal client profile and persona
- Choosing a niche by platform, industry or skill
- Which region to sell into first
- The US entity ladder
Built on
- The HedgehogChoose a niche your agency can keep serving as it grows.
In the mastermind year. The first and second quarters (Foundation and Sales engine) cover the same topics.
$125 on its own, and included in Tiers 1, 2 and 3
Coaching trackLead Generation
Data Extraction And Validation Techniques
What it covers
- Sourcing decision maker data
- Sales Navigator and Boolean search
- SIC and NAICS industry codes
- Enrichment, and the tools worth paying for
- Finding and validating emails
- Quality control before anything is sent
Built on
- The data workflowBuild a list the sales side can trust.
In the mastermind year. The first quarter (Foundation) covers the same topics.
$125 on its own, and included in Tiers 1, 2 and 3
Coaching trackLead Generation
Automated Outreach For Agencies
What it covers
- One list across LinkedIn and email
- A CRM as the hub, such as GoHighLevel
- Sequences that still sound like a person wrote them
- Sending volumes that keep your accounts safe
- Routing replies to a person and booking the call
Built on
- The outreach systemRun outreach every working day, not only when someone has time.
In the mastermind year. The first quarter (Foundation) covers the same topics.
$125 on its own, and included in Tiers 1, 2 and 3
Coaching trackLead Generation
LinkedIn Outreach And Automation
What it covers
- Profile architecture and the tagline
- Sales Navigator targeting
- LinkedHelper automation at safe volumes
- Finding live projects
- Using LinkedIn alongside your other channels
Built on
- Profile architectureBuild a profile that helps buyers understand your offer and contact you.
- The outreach sequenceFollow a planned sequence when you contact buyers.
In the mastermind year. The first quarter (Foundation) covers the same topics.
$125 on its own, and included in Tiers 1, 2 and 3
Coaching trackLead Generation
Email Marketing Campaigns And PPC Tactics
What it covers
- Deliverability, SPF, DKIM and DMARC
- Domain warmup
- Sequences and messaging templates
- Niche narrowing and region specific sends
- Smartlead and GoHighLevel
- Paired PPC
Built on
- The outbound message structureWrite outreach a decision maker answers.
In the mastermind year. The first quarter (Foundation) covers the same topics.
$125 on its own, and included in Tiers 1, 2 and 3
Coaching trackBranding & Authority
Establishing Authority And Attracting Inbound Leads
What it covers
- LinkedIn articles and personal site content
- Reels, webinars and keynotes
- Community building
- Opt ins
- The niche book
Built on
- The Authority FlywheelHelp buyers find your agency through content that keeps attracting interest without paid ads.
- The content pillarsKnow what to write about so you can publish consistently.
- The content enginePrepare content for the week during one writing session.
In the mastermind year. The second quarter (Sales engine) covers the same topics.
$125 on its own, and included in Tiers 1, 2 and 3
Coaching trackSales
Cold Calling Flow And Techniques
What it covers
- Research before the call
- Combining calls, texts and email
- The best call windows
- Gatekeepers and appointment setting
- Partnership language instead of a pitch
- Building a calling team
In the mastermind year. The third quarter (Systems) covers the same topics.
$125 on its own, and included in Tiers 1, 2 and 3
Coaching trackLead Generation
Facebook Lead Generation Tactics
What it covers
- Ad setup, creative and offer
- Lead forms against landing pages
- Combining audience targeting options
- Follow up speed
- Holding your cost per lead
Built on
- The paid social campaign modelKnow when a campaign is ready to scale.
In the mastermind year. The second quarter (Sales engine) covers the same topics.
$125 on its own, and included in Tiers 1, 2 and 3
Coaching trackSystems
Scalable Agency Business Models
What it covers
- Staffing and collaboration models
- The delivery centre model
- Joint ventures and white label
- Idle time, and packaging services
- US agency pricing data
Built on
- The six revenue modelsPick the model that matches the agency’s stage.
- The Golden MathSet a minimum price that covers your costs and leaves a profit.
In the mastermind year. The second quarter (Sales engine) covers the same topics.
$125 on its own, and included in Tiers 1, 2 and 3
Coaching trackSales
How To Close High Ticket Clients
What it covers
- Re evaluating brand, financials and legal presence
- The ideal client for high ticket work
- US presence
- RFP submission
- SEO as proof, and a professional outlook
Built on
- The account ladderGrow one engagement into a retainer.
In the mastermind year. The second quarter (Sales engine) covers the same topics.
$125 on its own, and included in Tiers 1, 2 and 3
Coaching trackLead Generation
SEO Strategies For Agencies
What it covers
- Ranking your own agency site
- On page, technical and off page work
- Page architecture and location pages
- AEO and GEO
- Google Business Profile and citations
In the mastermind year. The second quarter (Sales engine) covers the same topics.
$125 on its own, and included in Tiers 1, 2 and 3
Coaching trackTeam & HR
Staff Augmentation Methods
What it covers
- Building an ongoing staffing service
- Finding augmentation leads, and the ideal buyer
- Profiles that pass screening
- Interview technique
- Contracts and keeping replacement staff available
In the mastermind year. The second quarter (Sales engine) covers the same topics.
$125 on its own, and included in Tiers 1, 2 and 3
Coaching trackSales
Handling Objections And Live Q&A
What it covers
- Objection handling
- Buying signals
- Rapport under pressure
- Live hot seat drills
- Questions about the deals you are working on
Built on
- The closing methodHold a discovery call that ends in a decision.
In the mastermind year. The third quarter (Systems) covers the same topics.
$125 on its own, and included in Tiers 1, 2 and 3
Coaching trackSystems
Addressing Execution Challenges And Final Q&A
What it covers
- What you actually implemented, across the cohort
- Problems stopping you from applying the lessons
- Communication standards and delivery quality
- Account management
- The plan for the next ninety days
In the mastermind year. The fourth quarter (Scale and exit) covers the same topics.
$125 on its own, and included in Tiers 1, 2 and 3
Use this agenda to choose the topics and outcomes your agency needs. The live sessions teach you how to apply the frameworks.
What one Wednesday looks like
Delivery Format And Time Commitment
The commitment is the Wednesday session itself, 2:00 to 5:00 PM Pakistan time, and the small assignment that follows it. Sit the full run in order, or only the session your agency needs.
- Before
Read the roadmap and assignments
Basecamp, the members’ online workspace, holds the roadmap and assignments. Read them before the session so you know what it covers and what to bring from your agency.
- The three hours
Attend live in Lahore or online
Every Wednesday from 2:00 to 5:00 PM Pakistan time, in person at the Software Pro office in Lahore and online at the same time.
- After
Complete the assignment before the next session
Complete a small assignment and use the Q&A thread for questions about the topic. The recording covers up to two partners from your agency.
What you need to do
- Turn up live: attendance is the first thing the programme measures.
- Finish the small assignment before the next session.
- Bring questions to the topic thread, and answer other people’s.
Session times in your time zone
- Pakistan
- 2:00 to 5:00 PM
- UAE
- 1:00 to 4:00 PM
- United Kingdom
- 10:00 AM to 1:00 PM
- US Eastern
- 5:00 to 8:00 AM
The UK and US times shown apply in summer; sessions start an hour earlier in winter. Every session is recorded, so you can catch up if the early US start is difficult.
One session, a set, or all of them
Investment And What Is Included
You can choose from all fourteen sessions in any tier that includes sessions. Compare the options below to choose how many you need and whether you want dedicated expert hours.
- $599Tier 1Any six sessionsYour choice of six, with the recordings, slides, SOPs, contracts and templates.
- $999Tier 2All fourteen sessionsThe full run in order, with every resource the cohort receives.
- $1,499Tier 3All fourteen, plus three dedicated expert hoursThe full run, and a solution roadmap built with an expert inside those hours.
- $199Tier 4One hour, one to oneAn hour with a subject matter expert, on the problem you name when you book.
- $125Tier 5Any one sessionThe live seat, the recording for up to two partners, the slides and the resource pack.
- $1,500a monthTier 6Agency BD consulting, one on one, six month contractTwo to three dedicated hours a week, building your sales function with you. The scope is agreed in writing before work starts.
- $200Tier 7Any two sessions, plus the freelancer communityTwo sessions of your choice and a place in the freelancer community.
Mastermind members attend every bootcamp held during their one year membership, free.
Compare every tier in detailMeet the bootcamp trainers
Coaches And Subject Matter Experts
The sessions are taught by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad. They use these approaches in their own companies. The frameworks address problems they first faced while running those businesses.
Hamid MahmoodFounder, author of 7-Figure Agency Mindset A-ZHamid built HTML Pro, Software Pro, Ethical Pro, Ecom Pro and Ettvi. He works with agencies across North America, the Middle East, Europe and South Asia.
Umair AmjadFounder, Kreative BugsUmair manages staffing, staff augmentation and delivery across multiple projects for agency owners expanding into international markets.- Asim NaeemLead Generation StrategistAsim works on defining your ideal client and reaching buyers through LinkedIn and email. His experience also covers the automation supporting that outreach.
Read what members say about the teaching and the sessions they attended.
In the members’ own words
Member Results And Reviews
Members describe the models they learned and their experience of the bootcamp sessions. These opening reviews focus on the teaching, followed by more reviews. Each appears under its author’s name with the original wording.
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How to choose sessions and join
Enrollment, Contract And Onboarding
Choose your sessions, reserve your place and review the plan before your first session. The steps below explain how to get started.
- 01
Pick your sessions
Choose a single session, any six, or all fourteen. If you are unsure, start with the problem your agency needs help solving.
- 02
Reserve on the bootcamp page
Choose your tier on the form. We confirm the seat, the contract and the onboarding steps with you before anything is paid.
- 03
Arrive with the plan in Basecamp
Review the roadmap in Basecamp before you attend. You can then use the first session to work on your agency, with the practical arrangements already covered.
Featured answer
What do the 14 LeadGenDone bootcamp sessions cover?
The fourteen bootcamp sessions cover finding international buyers, closing sales and delivering agency work. Topics include positioning, data, automated outreach, LinkedIn, email and PPC, authority, cold calling and Facebook. They also cover business models, high ticket closing, SEO, staff augmentation, objections and execution. Sessions run every Wednesday, 2:00 to 5:00 PM Pakistan time, while a bootcamp is running, with three live hours on each topic. Any session is available for $125 on its own and includes the recording for up to two partners.
- Fourteen sessions, three hours each
- Recordings for up to two partners
- From $125 a session
Questions about the agenda
FAQs
Which coaching track does each session belong to?
The agenda covers lead generation, branding and authority, sales, systems, and team and HR. Lead generation includes data, automated outreach, LinkedIn, email and PPC, Facebook and SEO. Brand development and authority belong to the branding track. Cold calling, closing and objections belong to sales; business models and execution belong to systems. Staff augmentation belongs to team and HR. Each track has its own coaching page with more detail.
How do the sessions connect to the mastermind?
Each bootcamp session covers topics that also appear in a quarter of the fifty two week mastermind year. Most appear in the first two quarters, Foundation and Sales engine. Mastermind members attend every bootcamp held during their one year membership, free. The bootcamp is also a separate, shorter course; its fee is not taken off the mastermind price.
Why are the frameworks named but not explained here?
The live sessions teach you how to use each framework with your own agency’s figures. This page names the frameworks, including the Golden Math and the Authority Flywheel, and explains the problems they help solve. Use the stated outcomes to choose a session; learn the method during its three live hours.
What does every session come with?
Every session includes three live hours, its recording for up to two partners from your agency, the slides and the resource pack. You can attend in person in Lahore or online at the same time. Afterwards, complete a small assignment and use the topic’s Q&A thread to help you apply the lesson.
One session, or every bootcamp in your membership year
Enroll Now
Take the one session your agency needs for $125, or join the mastermind and attend every bootcamp held during your one year membership, free.
Sessions from $125. The mastermind is capped at twenty agencies.