Section 01
Opening
Re evaluate the agency
What it covers
- Re evaluating your brand
- Your financials
- Your legal presence
The problem it answers
The agency looks like every other agency, so a high ticket buyer starts on price or does not start at all.
Presence, proof, proposals and the account ladder
How To Close High Ticket Clients
A high ticket buyer decides most of the deal before the first call. They look at your brand, your company on paper, your search presence and how you present. Agencies that fail that check never hear why. This bootcamp session prepares you for it in three live hours. It covers re evaluating the agency, the right buyer and US presence, RFPs and the proof behind them, and growing one engagement into a retainer. The session is for digital marketing and software development agencies.
- Three hours, live
- Wednesdays, 2:00 to 5:00 PM Pakistan time
- In person in Lahore and online
This session
- Price
- $125 on its own
- Length
- Three hours, live
- When
- Wednesday, 2:00 to 5:00 PM PKT
- Taught by
- Experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad
- Keeps
- Recording for up to two partners, slides, resource pack
Coaching track: Sales
Why large deals are lost before the call
Session Overview
You can watch a US agency charge several times your rate for work you deliver just as well, and still lose the deal you were sure of. The proposal goes out, the buyer goes quiet, and nobody tells you why. Usually the deal was lost before the call. The agency looked like every other agency, so the conversation started on price or never started at all.
This session prepares the agency for the buyer who looks before they talk. It starts by re evaluating the agency the way a high ticket buyer will: the brand, the financials and the legal presence. Then it settles the ideal client for high ticket work, the US presence that buyer expects to see, and a professional outlook that matches the price.
From there it moves to RFP submission and how an RFP actually gets answered, with SEO as proof that the agency is who it says it is. It ends with the account ladder and the BPO pod. The account ladder is one of the program’s named frameworks, and it grows one engagement into a retainer.
Many small clients stay small. This session is about winning the larger clients, and growing them.
An agency a US buyer does not recognise
A presence a buyer recognises
Proposals that go quiet
Proof that convinces before the call
Small clients who stay small
One engagement grown into a retainer
What changes when the three hours end
What You Will Be Able To Do After This Session
What you can do the day after the session that you could not do before it.
- 01Re evaluate your brand, financials and legal presence the way a high ticket buyer will
- 02Name the ideal client for high ticket work, and the US presence they expect to see
- 03Submit an RFP, and know how one actually gets answered
- 04Use your search presence as proof before the first call
- 05Grow one engagement into a retainer with the account ladder
- Your brand
- Your financials
- Your legal presence
- Your search presence
- Your professional outlook
Each one is part of the session. A buyer signing a large contract checks the agency long before they compare the price.
Here is how the three hours get you there.
The three hours, in the order they run
Full Agenda, Hour By Hour
The session has four parts, shown here as the sections of a proposal. Choose a tab to see what each part covers and the problem it answers.
Section 02
Then
The buyer and US presence
What it covers
- The ideal client for high ticket work
- US presence
- A professional outlook
The problem it answers
You sell to buyers too small to pay high ticket rates, and bigger buyers do not recognise your agency in their own market.
Section 03
Then
RFPs and proof
What it covers
- RFP submission
- How an RFP actually gets answered
- SEO as proof
The problem it answers
Prospects go quiet after the proposal, and you never learn why.
Section 04
To close
The account ladder
What it covers
- The account ladder
- From one engagement to a retainer
- The BPO pod
The problem it answers
Small clients stay small, and every new account starts again from the bottom.
What you keep after the session
Tools And Resources Handed Out
When the three hours end, this is what you keep.
- The slide contentThe session’s slides, to work from when you prepare your next proposal.
- The recordingFor up to two partners from your agency, so whoever writes your proposals can sit the session after you.
- The resource pack and templatesHanded out with the session, alongside the recording and the slides.
- A Q&A thread for this topicIn Basecamp, the members’ online workspace, where questions are answered between sessions by the people who set the work.
The work after the session
Live Implementation And Homework
The session ends by looking at your own agency the way a buyer would. In the week after, you close the gaps you found. The homework is small on purpose: one assignment, not a long worksheet.
- 1
Apply it to your own agency
A small assignment after the session, done on your own brand, presence and proposals, not on an example.
- 2
Post it to the topic thread
Questions and drafts go to this session’s Q&A thread, where the coaches and the cohort answer.
- 3
Take it into handling objections
The session Handling Objections And Interactive Q&A picks up where this one ends. It covers the price conversation, run as live drills.
What we ask of you
- Attend live. Attendance is the first thing the programme measures.
- Do the work between sessions, not only watch.
- Ask in the thread, and help the others.
The record behind the session
- 01PartnersMore than a hundred agencies in North America
- 02ProjectsMore than two thousand delivered
- 03FacilitiesTeam models on three continents
The trainers behind the session
Who Teaches This Session
How To Close High Ticket Clients is taught by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad.
Hamid has spent his career selling to the buyers this session is about. His record includes development partnerships with more than a hundred agencies in North America and more than two thousand projects delivered. He has built team models across seven IT facilities on three continents.
Session times in your time zone
Timings For Pakistan, US EST And UK
The session runs every Wednesday while a bootcamp is live, in person at the Software Pro office in Lahore and online at the same time.
Pakistan
2:00 to 5:00 PM
PKT
All year
United Kingdom
10:00 AM to 1:00 PM
BST in summer, GMT in winter
9:00 AM to 12:00 noon in winter
US Eastern
5:00 to 8:00 AM
EDT in summer, EST in winter
4:00 to 7:00 AM in winter
The US slot is early, which is why every session is recorded for up to two partners. Start dates are set per intake and confirmed with your seat.
See the next start dateHere is how to take your seat.
One session, one price
How To Book Just This Session
$125for this session
- The live seat for three hours
- The recording for up to two partners
- The slides and the resource pack
Also included in
- Tier 1, any six sessions$599
- Tier 2, all fourteen sessions$999
- Tier 3, all fourteen plus dedicated hours$1,499
Mastermind members attend every bootcamp held during their one year membership, free.
Featured answer
What does the How To Close High Ticket Clients bootcamp session cover?
It is the LeadGenDone bootcamp session on winning larger clients, in three live hours. It covers re evaluating your brand, financials and legal presence, the ideal client for high ticket work, US presence and a professional outlook. It also covers RFP submission, SEO as proof, the account ladder that grows one engagement into a retainer, and the BPO pod. It is taught by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad, and can be bought on its own for $125.
- Three hours, live
- Taught by experienced trainers
- $125 on its own
Questions about this session
FAQs
What counts as a high ticket client?
A high ticket client is one large enough to judge the agency before the price. They check your brand, your company on paper and your search presence, and they buy through proposals and RFPs. The session sets out the ideal client for high ticket work so you can tell which buyers are worth the preparation.
Do I need a US company to close high ticket clients?
US presence is one of the session’s topics, because a buyer abroad expects to see it on paper. The session Brand Development Strategies covers the US entity ladder itself. This session covers how that presence, with your brand, financials and search presence, makes an agency a large buyer can sign.
Will this help me answer RFPs?
Yes. RFP submission and how an RFP actually gets answered are part of the session, with SEO as proof alongside them. The Sales coaching track goes further with RFP submission and proposal development of their own.
What is the account ladder?
The account ladder is one of the program’s named frameworks for growing one engagement into a retainer. It is for the agency whose small clients stay small. The session teaches how to use it, so the method is not printed here.
Book this session
Reserve Your Seat
Three live hours on what a large buyer checks in your agency, the proof behind your proposals and the account ladder from one engagement to a retainer, for $125. Or join the mastermind and attend every bootcamp held during your one year membership, free.
Recording for up to two partners. The mastermind is capped at twenty agencies.