For software firms that need a clearer target buyer
Coaching For Software Houses
Coaching for software houses helps you explain which buyers you serve and why they should choose your firm. A buyer in Chicago or Berlin needs a firm that understands their particular problem, not a list of everything you can build. The mastermind year addresses that positioning, for digital marketing and software development agencies.
- A fifty two week sequence
- Twenty agencies per cohort
- Every price published
You are in the right place if
- Your services page lists every programming language the team has used, without identifying who the work is for.
- You bid against firms you have never heard of and lose on rate.
- A potential client asks who you have done similar work for, and you struggle to show the evidence.
If these problems sound familiar, the next section explains what causes them and which parts of the programme address them.
- Your main business bottlenecks
- FocusYour main business bottlenecks
- Weeks in the sequence
- 52Weeks in the sequence
- Months in the programme
- 12Months in the programme
- Choose the support you need
- FitChoose the support you need
When good engineering does not explain why buyers should choose you
Where You Are Right Now
Your team delivers good work, but overseas buyers cannot see why your firm suits their needs before they speak to you. Existing clients are happy with the work. New buyers, however, need to see who you serve and which problems you understand before adding you to a shortlist.
When that difference is unclear, buyers compare your rate with firms that charge less. The problem starts with how you present the business, even if it first appears to be a sales problem. Your technical ability alone does not explain why a particular buyer should choose you.
The first quarter helps you choose the buyer and market, then set prices for packages aimed at those needs. Later sales work uses those choices. You begin by clarifying who the business serves so the team has a consistent offer to sell.
- Choose a narrower buyer group without dropping a technology. The focus is on who buys your work, not which tools your team uses.
- The market pages explain what it takes to sell into each country. Use them for the details of entering a particular market.
- Every programme price is published on one page. You can compare the options before booking a call.
The free consultation lasts thirty minutes and costs nothing. It helps you choose which programme fits your situation.
See what makes it harder for overseas buyers to choose your firm.
Choosing buyers, markets and evidence of your work
The Three Bottlenecks We See Most In Coaching For Software Houses
Coaching for software houses addresses unclear target buyers, unfocused market choices and a lack of evidence that overseas buyers can check. These problems make it harder to sell good engineering on value instead of price.
Buyers compare rates because your services look too general
A services page listing every technology says what you can do without explaining who should hire you. When you try to serve everyone, buyers have less reason to choose you over a cheaper firm.
What changes
You make it clear why a particular buyer should choose your firm.
The first quarter
Define your ideal client profile (ICP) and niche, then set pricing packages for those buyers.
See that quarterYou target international markets without a clear plan
You treat North America and Europe as one opportunity, even though buyers and prices differ between markets. Effort goes into places where clients will not pay enough, while stronger opportunities receive the same general approach.
What changes
You choose where to sell on evidence.
The first quarter, then the second
Choose the market alongside the buyer, then attend international expos in the second quarter to meet people from that market.
See that quarterA buyer abroad has no way to check you
Clients are happy with your work, but their experience is not documented where potential buyers can find it. A distant buyer cannot easily visit your office or ask a mutual contact, so they need evidence they can check online.
What changes
You document client satisfaction so potential buyers can check your work.
The fourth quarter
Build the portfolio and case study collection, then review the site and social presence.
See that quarter
Choose the buyer and market together in the first quarter. For example, enterprise fintech in the Netherlands identifies both the type of client and the place you want to sell. That focus helps distinguish your firm from other businesses that can write similar code.
What each quarter builds on and what you finish with
Your 12 Month Path With Us
Your twelve month path starts with buyer and market choices, then develops sales channels, delivery systems and evidence of your work. Each quarter builds on the previous work. The sequence below shows what to complete first and what each stage produces.
What to complete first
No earlier quarter is needed. This quarter establishes the choices that guide the rest of the year.
What you finish with
Choose a buyer and a market, then set prices for packages aimed at both.
What to complete first
Use the buyer and market choices made in the first quarter to direct outreach towards relevant people.
What you finish with
Develop sales channels and a closing process, and attend expos to meet people from your chosen market.
What to complete first
Use the work now arriving to identify the delivery processes that need to be documented and repeated.
What you finish with
Document delivery, establish contracts and service level agreements (SLAs), and prepare a proper profit and loss statement.
What to complete first
Use work delivered through the third quarter as evidence you can show potential clients.
What you finish with
Build the portfolio and case study collection, then review each agency system in turn.
Choose support based on your buyer and market decisions
Which Program Fits: Bootcamp, Mastermind Or 1 On 1
Choose the bootcamp for a sales subject, the mastermind to clarify positioning and build the agency, or one to one help with a decision. Start by considering whether you have already chosen the buyers and market you want to serve.
You know the buyer and need a channel
The bootcamp
From $125 a session
Choose from fourteen live sessions of three hours each, available individually. Pick outreach or closing and send the person responsible for that work.
See itThe positioning is the problem
The mastermind
$750 a month
Follow the full sequence in a cohort capped at twenty agencies. Get one to one coaching with a subject matter expert, booked when you need it. Discuss your buyer and market choices with other owners at the roundtable.
See itOne market or one deal
One on one
From $199 an hour
Book an hour with a coach to work through your decision. If you need longer support, the six month consulting option helps build your sales function alongside your team.
See it
If you are still choosing a market, the market pages explain what it takes to sell into each one. They are free to read and can help you compare the choices.
Progress across the mastermind year
What Changes In Month 1, Month 3 And Month 12
You record your starting business figures in month one and use them to assess progress through the year. The milestones below cover onboarding, your first retreat and the final review.
- Month 1
- Onboarding and baselines
- Set up Basecamp, the members’ online workspace, and begin the foundational sales work. At your first roundtable, share your starting key performance indicators (KPIs) with the cohort.
- Month 3
- First retreat, first channels
- Attend your first quarterly retreat, then cover cold calling and staff augmentation. Advanced lead generation follows those subjects.
- Month 12
- Review and renewal
- Review your progress against the metrics you set in month one and use the yearly guide. Renew your contract if you want to continue.
Work on the buyer and market choice begins in the opening months. The first quarter is especially relevant when your firm has not yet decided who it wants to serve.
Published fees and market context
Investment And ROI Math
A single bootcamp session is $125; the mastermind is $750 a month or $7,999 a year. The programme cites a $460 billion forecast for the US digital services market. It focuses on choosing a specific segment of that market, so your firm has a clear group of buyers to serve.
Statista and Grand View Research, cited in the programme. The forecast covers the US only.
What it costs
- A single bootcamp session
- $125
- The mastermind, monthly
- $750
- The mastermind, for the year
- $7,999
Market figures discussed in the programme
The global staff augmentation market is above $490 billion, with annual growth of fifteen per cent. Most development firms already have the people needed to offer this model.
Market figures taught in the programme
Industry benchmarks put the fee premium for specialist positioning at twenty to forty per cent. This provides context for choosing a clear target buyer instead of presenting the firm as available for every type of work.
Industry benchmarks, not guaranteed results
Consider the fees and market figures alongside the rates you currently charge and the buyers you want to serve. The member reviews below describe their experience of working on these business decisions.
Every price we charge, in one placeRead members’ own accounts of the coaching and what they learned.
Owners who worked on the same decisions
Members Like You
Members below discuss location and business verification, ways to find clients, and building their firms. Read their accounts of those business decisions, followed by the wider collection of published reviews.
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From firms that build for a living
FAQs
Does narrowing mean turning away work we can do?
No, you do not have to turn away existing work when you begin. You change which services you lead with and which buyers you approach. A clear focus helps buyers see why they should shortlist you instead of comparing only your rate.
Is this about sales, or about how we run delivery?
The programme covers both sales and delivery, starting with sales. The first and second quarters address the buyer, market and pipeline. The third covers documented delivery and contracts, and the fourth develops the portfolio from that work.
We already sell into the US. What does this add?
It helps you focus on particular buyers and show evidence of your work, even if you already sell into the US. The programme addresses pricing, reliance on referrals and how buyers check your experience. The market pages explain the separate costs of selling into each country.
Do only software houses join the mastermind?
No, the cohort includes different types of service business and is capped at twenty agencies for the year. Owners of marketing agencies can question how you present your services because they do not necessarily share the assumptions of another software house.
Mastermind signup
Apply Now
Tell us what you build and who already buys it so we can help you choose the support you need. A single session may fit if you do not need the full year.
Each cohort is limited to twenty agencies.