Coaching for agency owners and their teams
Who We Coach
LeadGenDone coaches agency owners, freelancers building a company, marketplace sellers and managers responsible for business results. Our coaching is for digital marketing and software development agencies, including the people who lead and run them. Everyone follows the same fifty two week programme, with different quarters addressing their most pressing problems.
- Twenty agencies per cohort at most
- Fourteen live sessions
- Every price published
Two ways to find yourself here
By who you areRoles and stages
Find the page for your role, whether you own an agency, freelance, manage a team or plan to start.
By what the firm sellsService types
Find the page for your services: development, marketing, search, commerce, apps or staffing.
The index below lists every audience. Entries with links open pages you can read now; the other entries show who else we coach.
- Roles and service types
- AllRoles and service types
- Weeks in the sequence
- 52Weeks in the sequence
- Live bootcamp sessions
- 14Live bootcamp sessions
- Agencies per cohort, at most
- 20Agencies per cohort, at most
One curriculum, different entry points
What Who We Coach Covers
Who We Coach helps you find coaching that fits your role, your business and the problem you want to solve. A freelancer forming a company needs different support from an owner whose agency has stopped growing. A sales head responsible for another company’s targets has different concerns again.
Each audience follows the same fifty two week sequence, with the same named methods taught the same way in every cohort. The audience pages explain which quarters matter most to you and which problems we commonly see at your stage. They also help you choose the programme that is worth paying for.
Each page describes the main bottlenecks, the quarter that addresses each one and what changes in the agency afterwards. It then helps you choose a single bootcamp session, the mastermind or a paid consultation hour. The lowest priced option may be the one that fits your problem.
Somebody who is good at the work, running a business that is smaller than they are.
What the people on these pages have in common
The Problems It Solves In A Digital Agency
Coaching addresses the client, revenue, pricing and team problems that agency owners, freelancers and managers often share.
- You worry about the next payment before you can plan the next quarter.
- A client has gone quiet, and you do not know why.
- You lose marketplace bids to somebody cheaper.
- You cannot keep the team busy, or cannot yet afford to grow it.
- You watch a US agency charge $150 an hour for work you deliver at $35.
And what they want, in the order they want it
- Predictable monthly revenue, without having to depend on separate projects.
- US, UK or Gulf clients who pay Western rates.
- A business that does not collapse when they take a week off.
- To be known, so interested clients contact them without needing to be chased.
The rate difference often brings people to coaching. The programme addresses the positioning, presence and packaging behind that difference, which can be taught. The priorities above also matter: owners want predictable revenue before higher rates. Being known comes last, even though marketing often receives most of their effort.
Choose the audience page that describes the problem you want to fix first.
Find your role or service type
Sub Areas We Coach (Full Index)
We coach the roles and service businesses listed below. Start with who you are or what your firm sells, then choose your page.
By who you areRoles and stages
Choose the role or business stage that describes you now.
Digital agency owners
You have a working agency that has stopped growing despite your ability.
Freelancers going agency
You have more demand than you can deliver, but no company behind your invoices.
Upwork and marketplace freelancers
Top rated, and every lead arrives through one platform.
C level executives
You are responsible for business targets that your team must help you reach.
Sales and BD heads
You need a sales pipeline and a team that can meet its quota.
Startup founders
You need a repeatable way to sell before developing more products.
Job seekers
The agency sales skill set that gets you hired.
Women agency owners
You want systems for running your agency, with support from other owners.
By what the firm sellsService types
Choose the services that clients buy from your firm.
Software houses
Custom development and product, selling into North America and Europe.
Digital marketing agencies
You compete on price and want clients to choose you for other reasons.
SEO agencies
You want retainer packages and a reliable way to contact potential clients.
Web development agencies
Moving from project work to recurring revenue.
Ecommerce agencies
You want to deliver more work and keep clients for longer.
App development agencies
Long sales cycles and high delivery cost.
Staffing and augmentation firms
Placing engineers and marketers with international clients.
If more than one page describes you, choose the one about the problem you want to fix first. Each audience follows the same programme, so you will still see the relevant coaching options.
Choose the amount of support you need
How Coaching Is Delivered: Mastermind vs Bootcamp
The mastermind provides coaching across the year, while the bootcamp lets you study individual subjects through a shorter course. A paid consultation hour is also available when you need help with one problem.
The mastermind
$750 a month, or $7,999 for the year
- Follow the full fifty two week sequence over twelve months.
- Join a cohort capped at twenty agencies for the whole year.
- Get one to one coaching with a subject matter expert, booked when you need it. The monthly roundtable is also included.
- Use Basecamp, the members’ online workspace, every day. Attend a retreat every three months and an international trip each year.
The bootcamp
From $125 a single session
- Attend fourteen live sessions of three hours each.
- Buy one session at a time, any six, or the whole cohort.
- Get recordings for up to two partners.
- Try the teaching through a shorter course before deciding whether you need more support.
Choose a single paid consultation hour if you need one to one help with a specific problem. You may be able to address it without committing to a course or a year of coaching.
See which quarters address the needs of each audience.
The quarters that matter most to each audience
Where This Sits In The 52 Week Roadmap
Every audience follows the same fifty two week roadmap. The audience pages explain which quarters address their most pressing problems, so you can see where your needs fit within the year.
- Digital agency ownersQuarters one, two and fourPricing packages, documented delivery, the final pricing review.
- Freelancers going agencyQuarters one, two and threeThe agency site, staffing, then internal and external contracts.
- Upwork and marketplaceQuarters one, two and fourRecurring packages, the search roadmap and the portfolio collection.
- C level executivesQuarters three and fourDepartmental reporting, job levels, the performance review.
- Sales and BD headsQuarters one, two and threeOutreach automation, closing training, employee retention.
- Software housesQuarters one, two and fourThe ideal client profile (ICP), niche, international expos and the case study collection.
The ICP and niche appear across several audience pages because many people have not yet chosen their buyer and market. Clarifying those choices helps address the other problems they came to coaching to solve.
See the whole roadmapHow the book supports the coaching
Book Chapters That Back This
The book supports this coaching by helping you understand yourself, choose a market and decide which buyers to serve. It starts with who you are before considering what you sell.
Knowing oneself
Owners can build a business around an inaccurate view of themselves and become exhausted doing work that does not suit them.
You build the business around who you actually are.
Calculated markets
Wanting international clients is not enough to choose a market. You can spend effort targeting places where clients will not pay enough.
You choose where to sell on evidence.
Choosing a niche
When you try to sell everything to everyone, buyers struggle to see why they should choose you over a cheaper provider.
You make it clear why a particular buyer should choose you.
The year is built on 7-Figure Agency Mindset A-Z, by Hamid Mahmood. These topics describe problems the book addresses and the changes it argues you can make by dealing with them directly.
Read about the bookThe questions people bring to coaching
Who This Is For: Agency Owners, Freelancers, C Level
This coaching is for agency owners, freelancers building a company and professionals moving into or managing agency work. The book describes the starting points below, each with a different question.
A freelancer who has mastered the craft
How do I turn skill into a business?
Read that pageA professional leaving a job for an agency
What do I not know that I do not know?
An owner stuck well below their ability
Why has this stopped growing, and is it me?
Read that page
If you manage a business without owning it, start with the pages for executives and managers. They address the systems and people you depend on to meet your targets.
Coaching for C level executivesRead what members say about their experience of the programme.
Published under their own names, on Facebook and LinkedIn
Results Our Members Report
Members describe their experience of the programme in the reviews below. These include comments about the programme as a whole, alongside the wider collection of published reviews.
01 of 26
Before you pick a page
FAQs
Two of these pages describe me. Which one do I read?
Read the page about the problem you want to fix first. Each page points to the same programme options, but explains different bottlenecks. Choose by the help you need, even if more than one role describes you.
Why are some of the index entries not links?
Some audience pages are not available yet. The index lists every audience we coach, and entries with links open pages you can read now. You can use those pages to explore the coaching options.
Is the curriculum different for each audience?
No, every audience follows the same fifty two week sequence. The same named methods are taught the same way in every cohort. Each audience page explains which quarters matter most to that audience and which programme fits.
Do I have to be an agency owner?
No, you can also join as a sales head, manager or someone moving into agency work. The programme is built for agencies and services firms. The audience pages explain which parts are relevant to each role so you can judge the fit before buying.
What if none of the fifteen is me?
Book the free consultation to discuss whether the coaching fits your situation. The call lasts thirty minutes and costs nothing. We help you choose a programme, including telling you when none of the options fits yet.
Mastermind signup
Join The Yearly Mastermind
Join a twelve month mastermind capped at twenty agencies per cohort. You follow the same fifty two week programme whichever audience page brought you here, with the relevant quarters explained for your situation.
Each cohort is limited to twenty agencies.