The mastermind roadmap, in full
The 52 Week Curriculum, Week By Week
The 52 week mastermind curriculum sets out what to work on and in what order, for digital marketing and software development agencies. Most courses give you every lesson on day one and leave you to choose the order. Here, each quarter lists what it covers and the coaching area behind each topic, from foundation to sales, delivery and scale.
- Four quarters, in order
- Every topic tied to a coaching area
- Built on 7-Figure Agency Mindset A-Z
One year, four quarters
- Q1of fourFoundation
- Q2of fourSales Engine
- Q3of fourSystems And Delivery
- Q4of fourScale And Exit Readiness
Live every Friday, 3:30 to 5:00 PM Pakistan time, with the monthly roundtable in the third week. Use Basecamp, the members’ online workspace, between sessions.
- Foundation, sales, systems, then scale
- Q1 to Q4Foundation, sales, systems, then scale
- Live every week, 3:30 to 5:00 PM PKT
- FridaysLive every week, 3:30 to 5:00 PM PKT
- The members’ online workspace
- BasecampThe members’ online workspace
- Agencies in the mastermind, at most
- 20Agencies in the mastermind, at most
How the curriculum is organised
Program Overview
The 52 week mastermind curriculum gives you an order for improving each part of your agency. Most owners have already paid for courses that opened every lesson on day one and left them to decide what to fix first. Many stop watching because they cannot see which lesson to apply next. Useful content still needs a clear order.
This is the full roadmap used in Basecamp, the members’ online workspace, with links to the coaching areas behind each topic. Foundation comes first because your pricing, sales and delivery depend on knowing who you serve and what you sell. Lead generation and sales come next, followed by delivery. The last quarter reviews the work across the whole agency.
The year is built on 7-Figure Agency Mindset A-Z, Hamid Mahmood’s book. It covers understanding yourself as an owner and building an agency that runs without you. The first quarter applies the book’s first section to your agency website. The last quarter returns to your mindset and the life you want the agency to support.
Work through the topics below in order and apply each one inside your own agency. Post the completed work in Basecamp so your coaches and the other owners in your cohort can see it. They can respond to what you have done, while you can see how other owners apply the same topics.
- The roadmapWhat each quarter covers, in order, every topic linked to the coaching area that goes deeper.
- The bookThe thinking behind the year, from the owner’s mindset to an agency that runs without you.
- The groupTwenty agencies at most, meeting live every Friday and using Basecamp every day in between.
Use the roadmap to follow the work in order, the book to understand it, and the group to discuss your progress.
Who a full year suits
Who It Is For
The full year suits an agency that already sells but needs help running the business. A shorter course can suit an earlier stage.
The year fits if
The agency sells. Running it is the problem.
- You are still the closer, the delivery lead and the project manager
- Revenue grows but profit margins do not, and nobody is responsible for tracking the results
- The agency cannot get through a week without you in it
- You want the order decided, so the sales team is not hired before the lead source exists
$750 a month
Start smaller if
There is no repeatable lead source yet.
- Every month still starts from zero
- You want one channel done properly before you commit a year to the rest
- You want to attend a single session before choosing a longer programme
$125 a session
The mastermind is the full year. The bootcamp is a separate, shorter course, and a good first step when the lead source is not there yet.
Here is what each quarter covers.
What each quarter covers
What You Get, Step By Step
The 52 week mastermind curriculum covers foundation, sales, systems and scale, in that order. Each quarter below lists its topics and their coaching areas. Follow the links to read more about those areas.
Select a quarter in the year map to go straight to its topics. You can see how the foundation supports sales and delivery, before the final quarter reviews the whole agency.
Q1 Foundation
Quarter 1 of fourDecide who you sell to, what you sell and what it costs. Then set up LinkedIn and email outreach. Later pricing work depends on the decisions made here.
Before the roadmap starts. Get access to Basecamp and learn how the group uses it. Begin the intake questionnaire and agree your starting KPIs at your first monthly roundtable with the cohort.
Your agency website, built to Section 1 of the book
ICP finalization and niche
Full year plans and KPIs
Services and pricing packages, set against the finalized ICP
LinkedIn: profile, Sales Navigator and prompts
LinkedIn follow up: profile and Sales Navigator review
Data sourcing: Seamless, Vibe and Sales Navigator data
GoHighLevel email marketing and automation
MRR packages and the staffing business, finalized
Email marketing follow up
The coaching tracks this quarter draws on
Q2 Sales Engine
Quarter 2 of fourReach buyers through authority, search, ads and expos. Work on closing, proposals, staffing and growing accounts, with cash flow reviewed before reinvestment.
Authority profile and micro influencer launch
SEO for agencies: lead generation and the roadmap
Closing training
Closing follow up
Proposal development
Facebook and Google Ads, the sales overview
International expos
Cash flow review and reinvestment
Selling your resource: staffing
Upsell and cross sell
Staffing follow up
Procedures, templates and delivery plans for most deliveries
The coaching tracks this quarter draws on
Q3 Systems And Delivery
Quarter 3 of fourBuild delivery systems as sales grow: documented procedures, vendor checks, contracts, SLAs, weekly reports and profit and loss statements. Review the sales structure alongside them.
Vendor management, QA and compliance setup
Automating leads and system tickets
Sales management follow up
Account management and delivery SLAs
EOS weekly reports by department, and the calendar review
Employee retention
Systems, skills and culture training, and job levels
Expenses and dashboards, optimized
System structure follow up, and the departmental expense dashboard
The coaching tracks this quarter draws on
Q4 Scale And Exit Readiness
Quarter 4 of fourReview each part of the agency, then the full agency system. Finish by looking at how an agency exit works.
Overall performance review, every trainer and every member
Personal lifestyle check
Portfolio and case study library follow up
Final review of MRR
Final review of pricing
Final review of branding, site and social media
Final review of lead generation
Final review of project management
Final review of system automation
How an agency exit works, benchmarked against an agency
US visa options review
The coaching tracks this quarter draws on
Mastermind highlights
The roundtable, the retreats and the international tour
Beyond the Friday sessions, these are the parts members talk about most. Each one takes you away from daily work and puts you with owners who are working on the same problems.
An owner in the hot seat at the monthly roundtable Monthly Roundtable
Two owners in the hot seat each month
Two hand picked owners put their real numbers in front of the room. The other members and the trainers answer with direct feedback and solutions they have used in their own agencies.
How the roundtable works
Members at a mastermind retreat Quarterly Retreats
Every three months, one night together
Members step away from delivery for a night and three workshops on growing the business, with owners who are working through the same stage.
What a retreat includes
Mastermind members at Gardens by the Bay, Singapore Annual International Tour
Once a year, two to three nights abroad
A trip to a country chosen for what it shows about the latest trends in the digital industry, taken with the owners you have built the year with.
About the international tour
Live sessions and work between them
Delivery Format And Time Commitment
Live sessions run every Friday, 3:30 to 5:00 PM Pakistan time. The monthly roundtable runs in the third week, in the same Friday slot. Between sessions, apply the work in your agency and share it in Basecamp.
Every Friday3:30 to 5:00 PM PKT
Weekly session
Join the whole cohort live on Zoom for the weekly session.
Before the sessionIn Basecamp
Share your work
Post the work from the previous session in Basecamp before you attend the next one.
Third week of the month3:30 to 5:00 PM PKT
Monthly roundtable
The roundtable runs in the Friday slot. Two hand picked owners take the hot seat, about forty five minutes each.
If you miss a sessionFriday sessions
Watch the recording
Use the recording to catch up on a Friday session you missed.
- Every dayBasecamp: discussion, progress posts and weekly KPI updates, moderated by the coaches.
- When you need itOne to one coaching with a subject matter expert, booked when you need it, on your own agency.
- Every quarterA retreat every three months: one night together, and three workshops.
- Every yearAn international trip of two to three nights, to a country chosen for exposure to what is changing in the industry.
Plan time to apply the work inside your agency between Friday sessions. Post your progress in Basecamp so the next discussion can start with what you have done.
One price for the whole year
Investment And What Is Included
One price covers the whole 52 week curriculum. The only choice is how you pay for it.
$7,999for the year
$750a month, on a yearly commitment
Up to 20 agencies
The fee covers every quarter of the roadmap, Friday sessions and roundtables. It includes one to one coaching when you need it, daily Basecamp access, retreats and the international trip.
Included in both
- One to one coaching with a subject matter expert, booked when you need it
- Exclusive discounts per month for each referred agency that signs up
- A yearly commitment, paid monthly or yearly
- Free access to the yearly masterclasses
- Unlimited networking
- Step by step guide for international agency setup, formation and scalability
Not included
- Ad spend
- Third party tool subscriptions
- Legal filing fees for entity formation
Who coaches the year
Coaches And Subject Matter Experts
The 52 week curriculum is coached by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad. They use the same approaches in their own companies.
Hamid MahmoodCEO, author of 7-Figure Agency Mindset A-ZHamid has used every agency model in his own companies. The advice on branding, finances and leadership comes from running those businesses.
Umair AmjadSales and staffing coachUmair built the staff augmentation practice taught in the programme. The advice on pricing, closing and staffing comes from running that business.
- Asim NaeemEmail marketing and LinkedIn
Asim works on defining your ideal client and reaching them through LinkedIn and email. That experience also covers the automation supporting your outreach.
Alongside the Friday sessions, members book one to one coaching with a subject matter expert whenever they need it, on their own agency.
Read what agency owners say about their experience.
Owners who asked about the whole agency
Member Results And Reviews
Owners describe their experience with business models, processes, pricing, branding and the roadmap. These opening reviews discuss several parts of the agency, which the full year covers together. More reviews follow.
01 of 26
How to join and get started
Enrollment, Contract And Onboarding
To join, tell us about your agency, commit to the year and complete onboarding. The first step takes about two minutes. The steps below explain the commitment and how you get started.
- 01
Tell us your stage
Complete the signup form with your role, revenue range, country and preferred payment option. We recommend the programme that fits, including a smaller first step where appropriate.
- 02
Commit to the year
Make a yearly commitment, paid monthly or yearly.
- 03
Get into Basecamp
Access the members’ online workspace and learn how to use it. Start the intake questionnaire, which you finish in the first quarter.
- 04
Set your baselines
Your opening KPIs, agreed at your first monthly roundtable in front of the cohort. Your agency website follows in the same quarter.
About the fifty two weeks
FAQs
Do I have to follow the 52 week mastermind curriculum in order?
Yes. The whole cohort follows the roadmap in order because each quarter builds on the one before it. Your coach adjusts which areas need most attention for your revenue stage. For example, you establish a repeatable lead source before building a sales team.
Who coaches the topics on the roadmap?
Experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad coach the year through Friday sessions and the roundtable. Members also get one to one coaching with a subject matter expert, booked when you need it. That coaching focuses on the challenges in your own agency.
How does the book fit into the year?
7-Figure Agency Mindset A-Z explains the thinking behind the year. The first quarter uses its first section to build your agency website. The last quarter reviews your mindset and the life you want the agency to support. You apply the book’s ideas through the roadmap and share the work with your cohort.
What happens in the third week of the month?
The monthly roundtable runs in the third week, in the Friday 3:30 to 5:00 PM slot. Two hand picked agency owners take the hot seat, about forty five minutes each. They explain their challenge, and the other members and trainers share solutions and feedback.
Why does the last quarter repeat so much of the year?
The last quarter checks whether the systems you built are working in practice. You review MRR, pricing, branding, lead generation, project management and automation, then the full agency system. Those reviews prepare you to look at how an agency exit works.
It starts on a Friday
Enroll Now
Follow the 52 week curriculum with experienced trainers and a group of twenty agencies at most, meeting every Friday. Tell us about your agency so we can help you decide whether to join this year.
The mastermind is capped at twenty agencies.