For executives responsible for business results
Coaching For C Level Executives
Coaching for C level executives helps you set clear responsibilities for business results that depend on several departments. The mastermind provides a fifty two week programme for digital marketing and software development agencies. The second half of the year focuses on departmental reporting, decision making and reducing dependence on you for daily work.
- A fifty two week sequence
- Twenty agencies per cohort
- Every price published
You are in the right place if
- You know the revenue target but cannot say who is responsible for each part of it.
- People bring decisions back to you that should be made two levels below you.
- You still handle work yourself because you do it best, leaving less time to lead.
If these problems sound familiar, the next section explains what causes them and which parts of the programme address them.
- Your main business bottlenecks
- FocusYour main business bottlenecks
- Weeks in the sequence
- 52Weeks in the sequence
- Months in the programme
- 12Months in the programme
- Choose the support you need
- FitChoose the support you need
When results depend on departments you do not run
Where You Are Right Now
You are responsible for revenue, while other departments carry out the work that produces it. The plan sets their priorities, but you cannot see why progress slows. By the time a missed target reaches you, the quarter is over and the reasons remain unclear.
Doing more of the work yourself can make the problem worse. Decisions wait for your availability even when someone further down the organisation could make them. Clear responsibilities and decision making rules help people act without waiting for you.
The programme addresses departmental accountability, roles and your own responsibilities as a leader. This work comes in the second half of the year, after the agency has begun building the systems it needs. The sections below explain how those parts fit together.
- This programme helps you run an agency or services firm. It does not prepare you for a corporate board seat.
- The focus is on who is responsible for business targets and decisions, rather than general corporate leadership training.
- Every programme price is published on one page. You can compare the options before booking a call.
The free consultation lasts thirty minutes and costs nothing. It helps you choose which programme fits your situation.
Start with the responsibilities and decisions that keep returning to you.
Departmental targets, decisions and your role
The Three Bottlenecks We See Most In Coaching For C Level Executives
Coaching for C level executives addresses unclear departmental targets, unclear decision making roles and work that still depends on you. These problems can cause the agency to miss its targets quarter after quarter.
Departments are not responsible for specific results
You are responsible for the revenue target, but departments report activities without being accountable for their share of the result. When revenue falls short, it is hard to identify where the problem started.
What changes
Each role has a measurable target and clear responsibility for it.
The third quarter, framed in the first
Use the EOS model for weekly departmental reporting. Measure it against the full year plan and key performance indicators (KPIs) agreed in the first quarter.
See that quarterNobody knows who decides what
People cannot make decisions confidently because their responsibilities have not been written down. The same decisions return to you, get reopened and cause frustration even when the team is capable.
What changes
People know what is expected of them and which decisions they can make.
The third quarter
Work on systems, skills and culture training, alongside job levels that clarify who can make which decisions.
See that quarterThe organisation depends on you to do the work yourself
You do the work yourself because that still feels like the quickest way to get it done properly. Other people then depend on your availability, leaving less time for you to lead the business.
What changes
You spend more time leading the business and less time doing its daily work.
The fourth quarter
Review the performance of every trainer and member, then work on mindset and your personal lifestyle.
See that quarter
This leadership work comes in the second half of the year because it needs a business with measurable activity. The first three quarters develop pricing, the sales pipeline and delivery systems. Those give departments a basis for their targets, so accountability is tied to work the agency can measure.
Responsibilities you establish through the year
Your 12 Month Path With Us
Your twelve month path starts with the agency plan, then develops sales, departmental reporting and the final performance review. The full sequence is published below so you can see what each quarter covers before buying.
Foundation
The first quarter
Agree the full year plan and the KPIs you will use to measure work in the later quarters.
Sales Engine
The second quarter
Document the sales pipeline and establish a close rate you can use when forecasting revenue.
Systems And Delivery
The third quarter
Establish departmental reporting, job levels and a proper profit and loss statement. Use these to clarify targets and decision making responsibilities.
Scale And Exit Readiness
The fourth quarter
Review everyone’s performance, then assess how the whole agency system works before the year ends.
Choose support for a department or the whole agency
Which Program Fits: Bootcamp, Mastermind Or 1 On 1
Choose a bootcamp session for a department, the mastermind for work across the organisation or one to one help with a decision. The right option depends on which responsibilities need attention.
One function is underperforming
The bootcamp
From $125 a session
Choose from fourteen live sessions of three hours each, available individually. Pick the subject your weakest department needs and send the person who runs it.
See itThe structure is the problem
The mastermind
$750 a month
Follow the year’s sequence in a cohort capped at twenty agencies. Get one to one coaching with a subject matter expert, booked when you need it. Discuss your business figures with other owners at the roundtable.
See itYou need a decision this month
One on one
From $199 an hour
Book an hour with a coach to work through your decision. If you need longer support, the six month consulting option helps build your sales function alongside your team.
See it
The roundtable lets you discuss your figures with owners facing similar business responsibilities. The cohort is capped at twenty agencies, so those discussions take place within a limited group.
Every price we charge, in one placeProgress across the mastermind year
What Changes In Month 1, Month 3 And Month 12
You record your starting business figures in month one and use them to assess progress through the year. The milestones below cover onboarding, your first retreat and the final review.
- Month 1
- Onboarding and baselines
- Set up Basecamp, the members’ online workspace, and begin the foundational sales work. At your first roundtable, share your starting key performance indicators (KPIs) with the cohort.
- Month 3
- First retreat, first channels
- Attend your first quarterly retreat, then cover cold calling and staff augmentation. Advanced lead generation follows those subjects.
- Month 12
- Review and renewal
- Review your progress against the metrics you set in month one and use the yearly guide. Renew your contract if you want to continue.
Months five and six cover the EOS model, weekly KPI tracking and clear allocation of roles. These are the reporting and responsibility changes most relevant to this page.
Published fees and market context
Investment And ROI Math
A single bootcamp session is $125; the mastermind is $750 a month or $7,999 a year. The cited study says ninety five per cent of buyers are not currently looking to buy. Planning only for the five per cent who are buying puts you in competition for the same prospects.
Edelman and LinkedIn B2B Thought Leadership study, around 3,500 decision makers
What it costs
- A single bootcamp session
- $125
- The mastermind, monthly
- $750
- The mastermind, for the year
- $7,999
Market figures discussed in the programme
Eighty six per cent of decision makers say thought leadership would help a supplier reach their shortlist. Sixty per cent say they would pay a premium for it.
The same study
Reported close rates are 14.6 per cent for inbound enquiries and 1.7 per cent for cold outbound prospects.
HubSpot State of Marketing
Consider the buyer research alongside your forecast, and the close rates alongside what you spend to book meetings. The published fees help you assess the investment, while the reviews below describe members’ experiences.
Every price we charge, in one placeRead members’ own accounts of the coaching and what they learned.
Members discuss teams, management and mentoring
Members Like You
Members below discuss managing a complex business, getting work done through a team and receiving mentoring. Another describes bringing his own team to the programme. Read their accounts, followed by the wider collection of published reviews.
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From people who already hold a title
FAQs
Is this an executive programme or an agency programme?
This is an agency programme for people running agencies and services firms. It addresses the departmental targets, roles and decisions that an executive is responsible for. If you need corporate leadership development, the programme does not cover that scope.
Should I attend, or send the person who runs the function?
Send the department lead to a bootcamp session if that department needs help with one subject. Attend yourself if the problem concerns responsibilities across the organisation. The second half of the year addresses changes that need the executive’s involvement, not only the people affected by those changes.
Why does leadership work come later in the year?
Leadership work uses the pricing, sales pipeline and delivery systems developed through the first three quarters. Those systems give departments a basis for measurable targets. You can then set responsibilities around work the agency is equipped to deliver.
Who else joins the mastermind?
You join a cohort capped at twenty agencies for the year. At the monthly roundtable, owners discuss their figures with the group. This gives you a way to compare how other people approach business responsibilities similar to yours.
Mastermind signup
Apply Now
Tell us which revenue target you are responsible for and where progress becomes hard to track. We can help you choose a programme, including a single session for someone on your team.
Each cohort is limited to twenty agencies.