Bootcamp tier 6
Tier 6: One On One BD Consulting
Tier 6 offers one on one BD consulting to build your agency’s sales operation over a six month contract. Work on the team, process and outreach inside your own business, so finding clients no longer depends on your personal availability. This is business development work with your agency, beyond attending taught sessions.
- Six month contract
- One agency, one to one
- Help building your sales operation
Term sheet
- Term
- A six month contract
- Format
- One to one, on your own agency
- Scope
- Agreed in writing before it starts
- What you keep
- A sales function that runs without you
- A month, on a six month contract
- $1,500A month, on a six month contract
- One agency, on its own numbers, never a cohort
- 1:1One agency, on its own numbers, never a cohort
- Review the agency’s current position before building
- SWOTReview the agency’s current position before building
- Measure results and keep managing performance after the contract
- KPIsMeasure results and keep managing performance after the contract
Build a sales operation inside your agency
Program Overview
Tier 6 helps you build a sales operation that can work without the owner handling every enquiry, call and negotiation. You may currently manage all of those tasks while also delivering the work you win. Changing your calendar alone will not give the agency a team and process that can take them over.
You may already know how to write outreach or close a sale, but lack the time to build the operation around it. More teaching on those subjects may not address that need. This engagement provides work on the business with you, so the agency can find and win clients without depending on your availability.
Tier 6 is one to one business development consulting on a six month contract, at $1,500 a month. The scope starts with SWOT analysis and resource allocation, then covers setting up the sales team, process and training. It also covers outreach, negotiation and closing, followed by KPI analysis and performance management. The scope is agreed in writing before the work starts.
The work focuses on one agency and its own figures throughout the engagement. You build the team, process and measurement inside your business with support from subject matter experts. The aim is a sales operation that continues after the contract ends. Its lasting use in the agency is how you judge the result.
How the sales operation changes
Before: Every lead and every call goes through you
After: Selling has an owner other than you, in a defined role
Before: Outreach happens in the weeks you have time
After: Validated data, and outreach that runs whether you are busy or not
Before: Deals close only when you take part
After: A team that negotiates and closes, and grows the clients you already have
Before: You cannot forecast the next month’s results
After: KPIs and performance management that help you understand likely results
You build each part inside your agency during the engagement. The team, process and measurement remain available to the business after the contract ends.
See the full scopeWhen the owner still handles every sale
Who It Is For
Tier 6 is for digital marketing and software development agencies whose owners still handle the work of finding and winning clients. The situations below describe common problems and the parts of the sales operation that may need attention.
What owners say
What may need attention
I do not have time to do sales properly
Sales may have no responsible person other than you and no process the team can follow without you. When you are busy, outreach and follow up stop. Giving that work a defined role and process addresses why time is always short.
I hired a salesperson and it did not work
The hire may have started without a defined role, process, training or way to measure performance. Replacing the person without addressing those issues can repeat the same problem. The work needs a clear structure around the person doing it.
My team is not busy enough and I cannot afford more
Too few clients and an unsuitable staffing plan can produce similar problems, but need different responses. Choosing the wrong response can cost a quarter of progress. The scope starts with SWOT analysis and resource allocation to review the agency before working on outreach.
We are busy and I still cannot forecast anything
The agency needs KPIs and performance management to understand results and plan what comes next. Looking only at past work makes it difficult to forecast revenue or decide when to hire. Measurement gives those decisions a clearer basis.
If you want teaching on how to find clients and manage sales, consider Tier 2 at $999 for the full bootcamp sequence. It is the lower-priced option for learning those subjects.
Tier 2, the full cohortReview the scope below to see the work covered by the engagement.
The work covered by the contract
What You Get, Stage By Stage
The written scope covers reviewing your agency, building the sales team and outreach, closing work and measuring performance. Each group below lists the work and what it helps the business do. The groups follow the scope’s order, without assigning stages to dates.
Agree the scope in writing before the contract work starts. Both sides can then use it to check progress during the engagement. It sets out the work to be done, so you can compare what is happening with what was agreed.
Diagnose
Review the agency’s current position and identify what needs attention before building the sales operation.
- SWOT analysis
- Devising strategies
- Resource allocation
- Roles definition
What this helps your agency do: Use the agency’s SWOT analysis to guide strategy, plan how people and money are allocated, and define the sales roles.
Build the team
Define who sells, the process they follow and the training they need.
- Setting up the sales team
- Setting up the sales process
- Sales training
- Staff augmentation
What this helps your agency do: Put a sales team in place with a process and training, including staff augmentation as part of the agency’s sales work.
Build the pipeline
Develop the data and outreach channels the sales team uses to start conversations with buyers.
- Data extraction and validation
- Cold outreach on social platforms
- LinkedIn messaging
- Cold calls
- Customised emails
What this helps your agency do: Use validated data for outreach on social platforms, LinkedIn, the phone and email.
Convert and grow
Turn buyer conversations into signed work and develop further business with existing clients.
- Negotiation
- Closing
- Cross selling
- Upselling
What this helps your agency do: Enable the team to negotiate and close without waiting for you, and develop further work with clients you already have.
Measure performance
Check results and keep managing the sales operation after the contract ends.
- KPI analysis
- Performance management
What this helps your agency do: Review KPIs inside the agency and use performance management to keep the team working towards them after the contract ends.
The scope also sets out dedicated hours each week. The next section explains the time and participation needed to use them.
Time and participation across the contract
Delivery Format And Time Commitment
Plan for two to three dedicated hours a week, one to one, throughout the six month contract. You also need time to complete the agreed work inside your agency between those hours.
Dedicated hours, weekly, one to one
Use the recurring hours for individual work on your agency. They support the agreed scope and are arranged separately from cohort teaching.
The work happens between the hours
Use the hours to agree what to build, review progress and correct problems. Someone in your agency needs to put that work into practice between discussions.
Six months, because the last part needs time
Hiring a team and writing a process are only part of the work. Assessing whether they work takes a quarter of reviewing results. KPI analysis and performance management therefore follow the work of setting up the sales operation.
Take part throughout the engagement
You help build the sales operation inside your agency, so the business can keep using it after the contract ends. The engagement does not include selling on your behalf.
A decision maker with authority to change how the agency sells needs to attend every week for six months. Their participation lets the agency act on the agreed work. Confirm that availability before signing, so the engagement can lead to changes in the business.
What the monthly price includes
Investment And What Is Included
Tier 6 is $1,500 a month on a six month contract, with the scope agreed in writing before work starts. The published price applies to the engagement without a struck-through discount price.
Included in the contract
- Dedicated one to one hours every week, for the six months
- The full scope, agreed in writing before the work starts
- Individual work on your agency using its own figures
- The team, the process, the data and the measurement, built inside the agency
- A sales function that belongs to you when the term ends
Not included
- The bootcamp sessions and the frameworks behind themThat is Tier 2, at $999
- A single conversation about one stuck problemThat is Tier 4, at $199 an hour
- Outsourced selling. Nobody closes deals on your behalfThe function is built with you
The mastermind provides wider support across the whole agency, with a yearly commitment paid $750 a month or $7,999 a year. It covers sales, lead generation, systems, team, finance, brand, international markets, AI and exit. Members have one to one coaching with a subject matter expert, booked when you need it. They attend every bootcamp held during their one year membership, free. Compare that wider programme if business development is only one of the areas you need help with.
Who you work with
Coaches And Subject Matter Experts
The programme is supported by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad. They use these approaches in their own companies. Your engagement is with subject matter experts on your own agency, with the arrangements agreed before the term starts.
Hamid MahmoodFounder, author of 7-Figure Agency Mindset A-ZHamid has used every agency model in his own companies. His advice on brand, authority and pricing comes from running those businesses.
Umair AmjadFounder, Kreative BugsUmair built the staff augmentation practice taught in the programme. His advice on closing and staffing comes from running that business.- Asim NaeemLead Generation StrategistAsim works on defining your ideal client and reaching buyers through LinkedIn and email. His experience also covers the automation supporting that outreach.
Read what members say about related advisory work on sales and managing an agency.
Reviews of related advisory work
Member Results And Reviews
These opening reviews describe related advisory work in engagements shorter than six months. They discuss sales, agency processes and managing teams, followed by more reviews. Each appears under its author’s name with the original wording.
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How a term starts
Enrollment, Contract And Onboarding
Start with a conversation about your agency, then agree the scope, weekly hours and six month contract in writing. Review the terms before paying so both sides understand the work.
- 01
A conversation before anything else
Discuss what the agency sells, who handles sales and what you have already tried. Include the cost of any unsuccessful hire so we understand what the scope needs to prioritise.
- 02
The scope and the contract, in writing
We agree the scope priorities, arrangements for the weekly hours, the contract term and the price. Read the terms before paying and ask about anything that is unclear.
- 03
It starts with the diagnosis
Begin with SWOT analysis and resource allocation to review the agency before developing outreach. That helps you consider whether the business can deliver the work it aims to win.
Before you commit six months
FAQs
Do you sell for us, or teach us to sell?
We work with you to build your agency’s sales operation, including the process, team, training and measurement. The engagement does not include closing deals on your behalf or attending a taught course. The aim is an operation your agency owns and can keep running after the six months end.
Why six months rather than three?
The six months allow time to build the sales operation and then review it through KPI analysis and performance management. Hiring a team and writing a process come before checking their results. Assessing whether they work takes a quarter of reviewing figures. A shorter engagement would leave less time for that part of the scope.
How is this different from the mastermind at $750 a month?
Tier 6 is six months of individual business development work, while the mastermind supports the whole agency across a year. The mastermind is a yearly commitment paid $750 a month or $7,999 a year, in a group capped at twenty agencies. It covers sales, lead generation, systems, team, finance, brand, international markets, AI and exit. It includes one to one coaching with a subject matter expert, booked when you need it. Choose Tier 6 for work on the sales operation with a written scope, or compare the mastermind for wider agency support.
What do I need to have in place before starting?
You need to have delivered paid work and have a decision maker available for the weekly hours throughout the six months. That person needs authority to change how the agency sells. Their regular attendance lets the agency make decisions and act on the work agreed during the engagement.
Does the bootcamp come with it?
No, the bootcamp and Tier 6 consulting are separate purchases. This engagement covers the written scope described above. If you want the teaching as well, discuss both with us so the arrangements are confirmed in writing.
Choose business development or wider coaching
Enroll Now
Choose Tier 6 at $1,500 a month for six months of help building your agency’s sales operation. Choose the full cohort at $999 if you want teaching on finding and winning clients. Compare the mastermind, a yearly commitment, if you need support across more of the agency.
Tier 6 $1,500 a month, six month contract. Tier 2 $999. Mastermind $750 a month or $7,999 a year.