Daily, weekly, monthly, quarterly, yearly
How The Mastermind Works
Here is how the mastermind works: apply the lessons in your agency, share your progress and discuss it with coaches and other owners. The programme is for digital marketing and software development agencies. Use Basecamp, the members’ online workspace, every day, attend live Friday sessions and book one to one coaching when you need it. Roundtables, retreats and an international trip give you more time to work with the group.
- Fridays, 3:30 PM Pakistan time
- Capped at twenty agencies
- One to one coaching, booked when you need it
Your sessions and support throughout the year
- Daily
- Basecamp discussionAlways open
- Weekly
- The Friday session3:30 to 5:00 PM PKT
- As needed
- One to one coachingBooked when you need it
- Monthly
- The roundtableThe third week
- Quarterly
- The retreatOne night, three workshops
- Yearly
- The international tripTwo to three nights
The mastermind is capped at twenty agencies throughout the year.
- Live, 3:30 to 5:00 PM Pakistan time
- FridaysLive, 3:30 to 5:00 PM Pakistan time
- The roundtable, two owners in the hot seat
- Third weekThe roundtable, two owners in the hot seat
- Agencies at most in the mastermind
- 20Agencies at most in the mastermind
- A month, on a yearly commitment
- $750A month, on a yearly commitment
How coaching supports the work you do
Program Overview
The mastermind combines live teaching, work inside your agency and feedback from coaches and other owners. Many owners arrive after taking courses that gave them useful videos and notes but little help applying them. Weeks later, the agency was still working in the same way. Here, sharing your work and discussing progress are part of the programme.
You use Basecamp every day to post progress and KPIs, ask questions and hear from coaches. A live Zoom session runs every Friday. The roundtable runs in the third week of the month, in the same Friday slot, with two owners discussing their challenges in hot seats. Retreats run every three months, and there is an international trip each year.
Use each part of the programme for the kind of help you need. Post questions in Basecamp between sessions, or use one to one coaching with a subject matter expert, booked when you need it. Bring your figures and challenges to the roundtable for feedback from the group. Retreats give you time away from daily operations to review the business.
The mastermind is capped at twenty agencies, keeping the group small enough to discuss individual businesses. Coaches and members can respond to the progress and challenges you share. In a hot seat, the discussion focuses on your agency’s situation, so you can consider the feedback against your own figures and decisions.
20agencies at most, all year
- In the hot seat each month
- Two owners
- Time per owner
- About 45 minutes each
The small group lets owners and trainers discuss the details of your agency and respond to its challenges.
Find the support your agency needs
Who It Is For
The mastermind suits owners who have tried learning alone and want regular support to apply what they learn. Find a statement that describes you, then read across to see where you can get help.
| If this is you | Basecamp | Friday session | One to one | Roundtable | Retreat | Trip |
|---|---|---|---|---|---|---|
| I lose momentum between one session and the next | Yes | Yes | ||||
| I need an expert on my own agency, not a general lesson | Yes | |||||
| I want other owners to review my figures and ask about my progress | Yes | Yes | ||||
| I never get time away from the business to think about it | Yes | Yes | ||||
| I want to learn from agencies further along than mine | Yes | Yes | ||||
| I want to learn a subject in a live session every week | Yes |
More than one statement may describe what you need. You can discuss progress in Basecamp, learn with the cohort on Friday and bring agency-specific decisions to coaching or the roundtable. These forms of support work together throughout the year.
Not ready for a year? The bootcamp is a separate, shorter course. See that course
Here is how each part of the programme supports your work.
Your sessions and support, explained
What You Get, Step By Step
You get daily Basecamp discussion, Friday sessions, one to one coaching, monthly roundtables, quarterly retreats and an international trip each year. The details below explain when each happens and what you can use it for. Choose the support that suits the question or decision you are working on.
Every day
Basecamp
Members use Basecamp for discussion, check-ins, questions and progress posts. Share your challenges and weekly KPI updates there, where the coaches moderate and answer questions. You also track the roadmap in the same workspace.
How it helps youAsk questions and share progress between Friday sessions, including the small improvements you want the group to see.
- Open
- Every day, including the days between Fridays
- You post
- Progress, challenges and your KPI updates
- You get
- Answers from the coaches, and the roadmap in one place
Every Friday
The Friday session
Join a live Zoom session on one subject. Topics include CEO sales coaching, KPI management and reporting, team communication and culture, and digital branding and online presence. Sales funnel development and AI tools are also covered.
How it helps youA regular session helps you keep working on the agency and share what you have done since the previous Friday.
- When
- 3:30 to 5:00 PM Pakistan time
- Length
- Ninety minutes, live on Zoom
- If you miss one
- It is recorded, and the roadmap item stays in Basecamp
When you need it
One to one coaching
You get one to one coaching with a subject matter expert, booked when you need it. Focus on a decision or challenge in your own agency. It becomes a group session only when your plan needs several trainers to work on it together.
How it helps youWork through an agency-specific decision with an expert without waiting for that subject to come up in a Friday session.
- When
- Booked when you need it, on a call
- With
- A subject matter expert
- On
- Your own agency and its plan
Third week of the month
The roundtable
Two agency owners are hand picked for the hot seat and take about forty five minutes each. They explain their challenges, and the other members and trainers share solutions and feedback.
How it helps youDiscuss your figures and challenges with other owners, then report on your progress at a later roundtable.
- When
- In the Friday slot, 3:30 to 5:00 PM Pakistan time
- First hot seat
- One hand picked owner, about forty five minutes
- Second hot seat
- Another hand picked owner, about forty five minutes
Every three months
The retreat
Members stay one night together and the retreat runs three workshops, followed by post retreat follow ups and a quarterly performance review.
How it helps youTake time away from daily operations to review a business problem with the rest of the cohort.
- Together
- One night with the rest of the cohort
- Inside
- Three workshops
- After
- Follow ups and a quarterly performance review
Each year
The international trip
Spend two to three nights in a country chosen for exposure to the latest trends in the digital industry. At year end, you also receive a guide based on what worked for the group that year.
How it helps youLearn about industry changes and discuss them with owners whose agencies have experience you can learn from.
- Where
- International, chosen for the latest trends in the digital industry
- Length
- Two to three nights
- At year end
- A guide based on what worked for the group
Mastermind highlights
The roundtable, the retreats and the international tour
Beyond the Friday sessions, these are the parts members talk about most. Each one takes you away from daily work and puts you with owners who are working on the same problems.
An owner in the hot seat at the monthly roundtable Monthly Roundtable
Two owners in the hot seat each month
Two hand picked owners put their real numbers in front of the room. The other members and the trainers answer with direct feedback and solutions they have used in their own agencies.
How the roundtable works
Members at a mastermind retreat Quarterly Retreats
Every three months, one night together
Members step away from delivery for a night and three workshops on growing the business, with owners who are working through the same stage.
What a retreat includes
Mastermind members at Gardens by the Bay, Singapore Annual International Tour
Once a year, two to three nights abroad
A trip to a country chosen for what it shows about the latest trends in the digital industry, taken with the owners you have built the year with.
About the international tour
Wherever you are on a Friday
Delivery Format And Time Commitment
The live session runs every Friday, 3:30 to 5:00 PM Pakistan time. Pakistan’s time stays the same throughout the year. Use the table to check the corresponding time in the UAE, UK or US Eastern time zone, including summer changes.
| Pakistan | UAE | UK | US Eastern | |
|---|---|---|---|---|
| The Friday slot | 3:30 to 5:00 PM | 2:30 to 4:00 PM | 10:30 AM to 12:00 PMSummer time: 11:30 AM to 1:00 PM | 5:30 to 7:00 AMSummer time: 6:30 to 8:00 AM |
The monthly roundtable runs in the third week, in that same slot.
What to plan time for
Friday afternoons
- The live session, every Friday, 3:30 to 5:00 PM Pakistan time
- One to one coaching with a subject matter expert, booked when you need it
- Basecamp, whenever the day allows
- The work itself, inside your own agency
Plan for the Friday session and the monthly roundtable in the third week, in the same Friday slot. One to one coaching is booked when you need it, and Basecamp is open every day. Between sessions, complete the work inside your own agency and post it in Basecamp before the next Friday. That lets the next discussion start with what you have done.
Also plan for a retreat every three months, with one night together and three workshops. The annual international trip lasts two to three nights.
Every Friday session is recorded, and its roadmap item stays available in Basecamp. Use the recording and the item to catch up if you miss a session.
What the price includes
Investment And What Is Included
The yearly mastermind fee covers the sessions and support listed below. Pay $750 a month on a yearly commitment or $7,999 for the year. Both options include the same programme and additional support.
- Every day
Basecamp: discussion, KPI posts, roadmap tracking and coach access between sessions
- Every Friday
The live session, 3:30 to 5:00 PM Pakistan time, and the roundtable in the third week of the month in the same slot
- When you need it
One to one coaching with a subject matter expert, booked when you need it
- Every three months
A retreat, with post retreat follow ups and a quarterly performance review
- Each year
The international trip, and the year end guide based on what worked for the group
$750a month, on a yearly commitment
$7,999a year, which saves $1,000
Additional support
- Monthly or bimonthly 360 feedback
- Industry leaders for negotiation, quotation building and culture index
- Legal contracts and vendor agreements
- Staff augmentation and cross selling SOPs
- Certificates on milestone completion
Also in the fee
- Exclusive discounts per month for each referred agency that signs up
- A yearly commitment, paid monthly or yearly
- Free access to the yearly masterclasses
- Unlimited networking
- Step by step guide for international agency setup, formation and scalability
Not included
- Ad spend
- Third party tool subscriptions
- Legal filing fees for entity formation
Meet the trainers
Coaches And Subject Matter Experts
The mastermind is coached by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad. They use these approaches in their own companies. Their experience of running agencies informs the teaching, feedback and support you receive.
Hamid MahmoodCEO, author of 7-Figure Agency Mindset A-ZHamid has used every agency model in his own companies. The advice on branding, finances and leadership comes from running those businesses.
Umair AmjadSales and staffing coachUmair built the staff augmentation practice taught in the programme. The advice on pricing, closing and staffing comes from running that business.
- Asim NaeemEmail marketing and LinkedIn
Asim works on defining your ideal client and reaching them through LinkedIn and email. That experience also covers the automation supporting your outreach.
Alongside the Friday sessions, members book one to one coaching with a subject matter expert whenever they need it, on their own agency.
Read what agency owners say about the coaching they received.
What owners say about the coaching
Member Results And Reviews
Owners describe sessions that make difficult topics easier to understand and coaching that addresses questions about their own agencies. These opening reviews focus on the teaching and feedback they received. More reviews follow.
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On camera
Members on how the year works for them
Short videos from members of the mastermind. Press play; nothing loads until you do.
How to join and get started
Enrollment, Contract And Onboarding
Joining means a yearly commitment, paid $750 a month or $7,999 for the year. You then complete onboarding, begin the live sessions and set your starting KPIs. The steps below explain how you get started.
Before the first Friday
Sign and join Basecamp
Complete the agreement, learn how to use Basecamp and take the Predictive Index test.
Fridays
The first sessions
The live sessions begin, and the roadmap opens on the first quarter’s foundation: the intake questionnaire, the ICP and the plan for the year.
Your first roundtable
Your KPI baselines
Set in front of the cohort, so every month after is measured against them.
When you need it
Your first one to one
Booked with a subject matter expert as soon as a decision in your own agency needs one.
Every three months
The first retreat
One night together and three workshops with the owners you have been working alongside.
In the first quarter, you learn how the sessions, Basecamp and coaching fit into your working week. Post your progress, keep Friday in your calendar and record your starting KPIs with the cohort. You can book a subject matter expert when you need help with a decision. Later roundtables review your progress against those starting figures.
About the sessions and support
FAQs
How does the mastermind work week to week?
Use Basecamp, the members’ online workspace, every day and attend a live Zoom session every Friday. The session runs for ninety minutes, 3:30 to 5:00 PM Pakistan time. The roundtable runs in the third week, in the same Friday slot. You also have one to one coaching with a subject matter expert, booked when you need it. Retreats run every three months, with an international trip each year.
What actually happens at a monthly roundtable?
Two hand picked agency owners discuss their challenges in hot seats, taking about forty five minutes each. Other members and trainers share solutions and feedback. The roundtable runs in the third week of the month, in the Friday 3:30 to 5:00 PM slot.
Are the quarterly retreats in person?
Yes. Members stay one night together, and each retreat runs three workshops. The retreat takes place every three months with the rest of your cohort. It gives you time away from daily agency work to discuss the business together.
How does one to one coaching work?
You get one to one coaching with a subject matter expert, booked when you need it, on a call about your own agency. Bring a decision or challenge that needs individual attention. It becomes a group session only when your plan needs several trainers to work on it together.
What time is the Friday session in the UK and the US?
In the UK, the session runs from 10:30 AM to 12:00 PM in winter. In summer, it is 11:30 AM to 1:00 PM. US Eastern winter time is 5:30 to 7:00 AM. In summer, it is 6:30 to 8:00 AM. Pakistan stays at 3:30 to 5:00 PM all year. The UAE time is 2:30 to 4:00 PM all year.
Where does the work between Fridays happen?
Complete the work inside your own agency, then share it in Basecamp. Post progress, challenges and weekly KPI updates for coaches to review and respond to. The roadmap is tracked in the same workspace, so the next session can start with what you have done.
What does the price not include?
Ad spend, third party tool subscriptions and legal filing fees for entity formation are not included. The fee covers the programme support described here, including Basecamp, retreats and one to one coaching booked when you need it. Pay $750 a month on a yearly commitment or $7,999 for the year.
Join the mastermind
Enroll Now
Join a group of twenty agencies at most for daily Basecamp discussion, live Friday sessions and one to one coaching when you need it. You also take part in monthly roundtables, retreats every three months and an international trip each year. Tell us about your agency so we can help you decide whether the programme fits.
The mastermind is capped at twenty agencies.