For freelancers with more work than hours
Coaching For Freelancers Going Agency
Coaching for freelancers going agency helps you build a business that can accept work without you delivering every job yourself. The mastermind year provides support for digital marketing and software development agencies as you make that change. You have mastered the work; now you need a company, a team and a brand behind it.
- A fifty two week sequence
- Twenty agencies per cohort
- Every price published
You are in the right place if
- The invoice still goes out in your own name.
- You turn work away, or take it on and spend your own extra hours finishing it.
- Buyers focus on your hourly rate instead of the value of the work you quote.
If these problems sound familiar, the next section explains what causes them and which parts of the programme address them.
- Your main business bottlenecks
- FocusYour main business bottlenecks
- Weeks in the sequence
- 52Weeks in the sequence
- Months in the programme
- 12Months in the programme
- Choose the support you need
- FitChoose the support you need
Good at the work, and out of hours
Where You Are Right Now
You already have demand, but you cannot deliver more work without giving up more of your own time. Each enquiry means turning work down or spending more evenings on it. Everything depends on you, and your working hours are already full.
You need the business structure that buyers expect when they hire an agency. That means a company to sign contracts, other people who can deliver and a brand that presents you as a business. Working harder alone does not put those things in place.
The year provides a fifty two week sequence, with one item to work on each week alongside owners further along in building their businesses. It addresses company formation, how buyers see your business and how you increase delivery capacity. The sections below explain where that work fits.
- Keep the freelance work that pays you now. That income funds the move towards building an agency.
- The change takes time: Hamid took three to four years, and the programme itself runs for a year.
- Every programme price is published on one page. You can compare the options before booking a call.
The free consultation lasts thirty minutes and costs nothing. It helps you choose which programme fits your situation.
See what needs to change before your business can take on work beyond your own hours.
Build a company, a brand and delivery capacity
The Three Bottlenecks We See Most In Coaching For Freelancers Going Agency
Coaching for freelancers going agency addresses company formation, how buyers see your business and the limits of working alone. Each needs attention as you move from delivering everything yourself to running a company.
There is no company, only you
You handle contracts and liabilities in your own name, and clients are buying from you personally. Questions about ownership and responsibility may only get attention when something goes wrong.
What changes
You establish the company and clarify its contracts and responsibilities.
The first quarter, then the third
Company formation covers the US entity ladder. The third quarter addresses internal and external contracts.
See that quarterYou look like a freelancer, so you are priced like one
Your site, profile and proposal present you as one skilled person available by the hour. Buyers focus on your rate without considering the value an agency could provide.
What changes
Your business presentation supports the prices you want to charge.
The first quarter, reviewed in the fourth
Build the agency site using the book’s first section in the first quarter. Review branding, the site and social presence in the fourth.
See that quarterYou need more delivery capacity but cannot yet afford payroll
Demand exceeds your available hours, but the hiring advice you receive assumes you can already afford a permanent team. You either refuse the extra work or add it to your own workload.
What changes
Increase delivery capacity before committing to payroll.
The second quarter, with a follow up later in it
Staffing covers how to offer delivery capacity without committing to payroll before the work is there. That gives you another option when demand exceeds your own available hours.
See that quarter
Company formation comes first because it affects how buyers see the business and the prices you can charge. Staffing follows in the second quarter, after you have worked on pricing. Taking on payroll before you can support your rates increases costs without solving the underlying problem.
What you work towards in each quarter
Your 12 Month Path With Us
Your twelve month path follows the quarters below, from Foundation through to Scale And Exit Readiness. The full sequence is published so you can read what each quarter covers before you buy.
FoundationThe first quarter
Choose your buyer, set your price and build a site that presents the business consistently.
Open itSales EngineThe second quarter
Find work beyond referrals and develop a way to deliver it with help from other people.
Open itSystems And DeliveryThe third quarter
Put contracts and documented delivery processes in place, alongside your first proper profit and loss statement.
Open itScale And Exit ReadinessThe fourth quarter
Review the decisions made throughout the year and assess how the whole agency system works together.
Open it
Choose the support your new agency needs
Which Program Fits: Bootcamp, Mastermind Or 1 On 1
Choose the bootcamp for company formation, the mastermind for the broader transition or one to one help with a decision. Your choice depends on how much of the business you already have in place.
You want the entity question answered first
The bootcamp
From $125 a session
Choose from fourteen live sessions of three hours each, available individually. Brand Development Strategies covers the move from freelancer to owner and the US entity ladder.
See itAll three bottlenecks are yours
The mastermind
$750 a month
Follow the year’s sequence in a cohort capped at twenty agencies. Get one to one coaching with a subject matter expert, booked when you need it. Discuss your business figures with other owners at the roundtable.
See itYou need help with a decision or your sales function
One on one
From $199 an hour
Book an hour with a coach to work through a decision. If you need help building your sales function, the six month consulting option provides longer support.
See it
The year usually fits when company formation, business presentation and delivery capacity all need attention. If you only need help with one area, discuss that on the free call so we can suggest the relevant option.
Every price we charge, in one placeProgress across the mastermind year
What Changes In Month 1, Month 3 And Month 12
You start by recording your business figures, then use them to assess progress as the year continues. The milestones below cover onboarding, your first retreat and the final review.
- Month 1
- Onboarding and baselines
- Set up Basecamp, the members’ online workspace, and begin the foundational sales work. At your first roundtable, share your starting key performance indicators (KPIs) with the cohort.
- Month 3
- First retreat, first channels
- Attend your first quarterly retreat, then cover cold calling and staff augmentation. Advanced lead generation follows those subjects.
- Month 12
- Review and renewal
- Review your progress against the metrics you set in month one and use the yearly guide. Renew your contract if you want to continue.
Other checkpoints during the year cover the systems quarter, the second retreat and the international trip.
Published fees and market context
Investment And ROI Math
A single bootcamp session is $125; the mastermind is $750 a month or $7,999 a year. The programme compares Pakistani agency rates of $15 to $35 an hour with $50 to $150 after establishing a US entity and presence. Brand Development Strategies covers the US entity ladder, described as costing a few hundred dollars.
Market figures taught in the programme, not our results
What it costs
- A single bootcamp session
- $125
- The mastermind, monthly
- $750
- The mastermind, for the year
- $7,999
Market figures discussed in the programme
The programme discusses US agencies with costs of $50 to $90 an hour and client rates of $100 to $250. It teaches how positioning, business presence and service packaging affect pricing, beyond the skill used to deliver the work.
Market figures taught in the programme
Seventy eight per cent of agencies now use retainers as their primary model, up from sixty four.
Influencer Marketing Hub
Consider the published fees and market figures alongside your own rates and business needs. They give context for your decision, while the reviews below describe members’ experiences in their own words.
Every price we charge, in one placeRead members’ own accounts of the coaching and what they learned.
Members describe the subjects they found useful
Members Like You
Members below discuss the staff augmentation model, marketplace work alongside inbound and outbound sales, and building agency processes. Read their accounts of those subjects, followed by the wider collection of published reviews.
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From people making the same move
FAQs
I am a team of one. Is that too early for this?
No, provided the work is already there. The programme is built for someone whose demand has outgrown their hours, not for someone looking for a first client. If you are still finding the first few, say so on the free call.
Do I have to register a company before I start?
No, you can work on company registration during the first quarter. Company formation is addressed early in the programme, so you do not need to arrive with it already completed.
Can I do this without giving up my current clients?
Yes, the programme is designed to fit around your existing client work. Attend a ninety minute live session every Friday, 3:30 to 5:00 PM Pakistan time. You get one to one coaching with a subject matter expert, booked when you need it. The roundtable is in the third week of the month. Allow time for work between Fridays, while your current clients continue to fund the change.
What if I only need one of the three?
A single bootcamp session at $125 may fit better if you only need help with one area. Use the free thirty minute consultation to decide which subject fits. We will also tell you if you do not need the programme yet.
Mastermind signup
Apply Now
Tell us about the work you are turning away so we can help you choose the support you need. A single session may fit if you do not need the full year.
Each cohort is limited to twenty agencies.