Coaching services
Sales coaching for digital marketing and software development agencies. In most agencies the owner is the best closer, and that is the problem. This track moves selling away from you and into a written process, a sales team and a set of numbers you can read on a Monday.
What the track changes
Today: Every serious deal lands on your calendar
After the track: A team that closes without you in the room
Today: The process lives in your head
After the track: A written, stage by stage sales process
Today: The forecast is a guess
After the track: Numbers you can read on a Monday
Overview
Sales coaching here does not mean a motivation session and a script. It covers how your agency wins revenue: who sells, what happens at each stage of a deal, what you write down and measure, and how sellers are paid. Every area in this track works on that same system from a different side.
The track exists because the real problem is almost never the pitch. Usually the founder is the only one who can run a sales call, and the process lives only in their head. There are also no numbers that show which deals are about to close. Fix those three things and the pitch matters far less than most owners expect.
Everything below is coached live, not handed over as a recording. In the mastermind, the topics are already placed in the quarters of the fifty two week year. The bootcamp is a separate, shorter course. Its sales sessions can be bought on their own if you want to start with one.
The founder is the first closer and usually the bottleneck.
The coaching tracks
Sales sits beside the other coaching tracks, and it is the one most owners feel first.
The problem
Most owners arrive with several of these at once. The order you fix them in matters more than the effort you put into any one.
of 5 sound familiar
Most owners tick three or more. That is normal, and the track is put in order for exactly this. The index below is grouped by these same problems, so start with the first one you ticked.
Find your area in the indexBelow are the sales areas we coach, grouped by these problems.
The full index
Every area we coach in this track, grouped by the problem that sends people looking for it. Find the line that sounds like your month and start there.
01
The founder sells, and everything else waits.
The founder is the first closer and usually the bottleneck. This is how you sell at CEO level then hand it over.
Coached liveStructuring a sales team from one to ten plus members: roles, ramp, quota, comp and the order you hire in.
Coached liveWhere to find them, how to test them, what to pay, and the trial period that tells you the truth.
Coached liveCommission and incentive models that motivate without wrecking margin or creating one man dependency.
Coached liveDaily rhythm, stand ups, internal comms and the culture that keeps a remote sales floor honest.
Coached liveQuarterly reviews, 360 feedback, scorecards and what to do with an underperformer.
Coached live02
Nothing is written down, so nothing repeats.
A documented stage by stage process from raw lead to signed contract so results stop depending on who picked up.
Coached liveEvery stage from lead to close to renewal, what happens at each one and who owns it.
Coached liveCall scripts, email sequences, LinkedIn message frames and follow up cadences you can use this week.
Coached liveThe follow up system that recovers the deals most agencies quietly abandon.
Coached livePicking and configuring a CRM, pipeline stages, hygiene rules and reporting that matches your process.
Coached liveGHL for pipelines, email automation and follow up, set up the way we run it internally.
Coached liveThe numbers that actually predict revenue, dashboards, and weekly reporting your team cannot argue with.
Coached live03
The call went well. Then nothing happened.
Getting to a decision instead of a follow up loop, and closing without discounting.
Coached liveWhat has to be true about your brand, financials and legal presence before a $10k a month buyer says yes.
Coached liveThe objections agencies actually hear, and the response frames that keep the deal alive.
Coached liveHolding price, trading scope, handling procurement, and role played until it is muscle memory.
Coached liveThe specific language that reframes price as investment, tested on real calls.
Coached liveGrowing existing accounts, the natural service ladder, and when an upsell damages retention.
Coached live04
The call went well, then the quote or proposal lost the deal.
Proposals that get signed: scope, options, pricing presentation and the follow up sequence.
Coached liveQuoting fast without underpricing, estimation inputs, and the approval rules that protect margin.
Coached liveFinding, qualifying and submitting RFPs, the documents you need ready, and when to walk away.
Coached live05
The team is busy, but few meetings get booked.
Booking qualified meetings at volume, SDR scripts, no show reduction and calendar discipline.
Coached liveOpeners, gatekeepers, call windows, tone and the practice loop that turns a nervous caller into a closer.
Coached liveClarity, pace and phrasing for Pakistani and South Asian sales teams selling to US and UK buyers.
Coached liveFocus, energy and resilience training for people who make sixty calls a day.
Coached liveLive sales training for your team, built on what we actually run at 75 plus staff across two countries.
Coached liveEach of these will get a page of its own as the track is built out. Until then, the coaching on each one happens live.
Next, the two ways to get this coaching.
Delivery
There are two ways to get this coaching. The mastermind is a year with the whole track in order. The bootcamp is a single three hour session you can buy on its own.
The mastermind
The sales topics are already placed in the fifty two week year. There is a live session every Friday, 3:30 to 5:00 PM Pakistan time, and one to one coaching with a subject matter expert, booked when you need it. Around them sit the monthly roundtable, a retreat every three months and daily access on Basecamp, the members’ online workspace.
The bootcamp
The bootcamp is a separate, shorter course. Its sales sessions cover cold calling, closing high ticket clients and handling objections. Each runs live for three hours, in person in Lahore and online at the same time.
The roadmap
Sales comes up in the first three quarters of the mastermind year, not all in one quarter. That way you come back to the work as your agency changes. Each topic is already placed in the year.
Who coaches you
The mastermind is taught by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad.
Umair Amjad
Business Development Consultant and founder of Kreative Bugs. He built the sales and staffing practice he coaches.
Read his profileThe first quarter: Foundation
The second quarter: Sales engine
The third quarter: Systems
The fourth quarter: Scale and exit
No sales topics are placed here. This quarter focuses on scale and exit.
Each topic comes with a deliverable you finish before the next session. So every topic gets put into practice in your agency, not left for later.
The book
The mastermind puts the book 7-Figure Agency Mindset A-Z into practice, with deadlines. Two chapters back this track directly: the sales chapter and the sales funnels chapter. The sales chapter is by far the longest in the book.
From the book
From the book
The book tells you what to do. The mastermind makes sure you do it, by a set date, in front of the other owners in your cohort.
Who it is for
Three kinds of people come to this page, all running or building an agency. Each one has a different question. The track is the same for all three, but each starts at a different point.
You are good and you are booked, but every month still starts at zero. You are not missing skill. You are missing a way for work to come in without you chasing it.
You know the industry from the inside, but you have never had to sell. The gap is not confidence. Nobody has shown you what the stages of a deal are.
The agency has not grown as far as your skills could take it. You can close any deal you handle yourself, but nothing closes without you. That is a problem with how the agency is set up, not with you.
Here is what members said after doing the work.
Proof
First come members writing about what changed in their own agencies, then the rest of our reviews. All are published under the members’ own names and reproduced exactly as written.
01 of 25
FAQs
Both, starting with you. The track starts with how the founder sells, because until that is repeatable there is nothing to hand over. Team building, hiring and commission come after that, not in place of it.
No. The bootcamp is a separate, shorter course. Its sessions on cold calling, closing high ticket clients and handling objections can be bought on their own, from $125. In the mastermind, the whole track is put in order across the year.
The mastermind is taught by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad. Umair Amjad is a business development consultant and founder of Kreative Bugs, and he built the sales and staffing practice he coaches. One to one coaching is with a subject matter expert, booked when you need it.
Yes. Spoken English and accent coaching is one of the areas in this track. The closing, negotiation and high ticket work also assume a Western buyer on the other end of the call.
No. Having no sales process is the normal starting point. Sales process setup and the sales lifecycle come early in the track for exactly that reason. The roadmap places them before the hiring and commission work.
Sales comes up in each of the first three quarters of the year. The first quarter covers GoHighLevel, email marketing and automation. The second covers closing, high ticket clients, proposals and upselling. The third covers follow up, cold calling, spoken English and value added phrases. You come back to the work as your agency changes, not just once.
No, you build them with us, and you leave with scripts that fit your service and your market. The coaching covers scripts, sequences and follow up cadences. We will not hand over a generic script, because a script not built around your offer stops working on the second call.
Members report signed contracts, first US clients and sales hires that stay. We do not put a revenue figure or a date on it, because the result depends on what you implement between sessions. Every number we publish is one we can show you.
Next step
Sales is the track most owners feel first. Tell us where your agency is now, and we will tell you which track to start on.
Each cohort takes twenty agencies at most. That cap is the only limit we put on joining.
