Research, the call flow and the calling team
Cold Calling Flow And Techniques
Most agency owners avoid the phone. The ones who do call often ring at the wrong hour, get stopped by the gatekeeper, and sound like a vendor selling a price. This bootcamp session makes cold calling a steady sales channel. Its three live hours cover research before the call and a call flow that reaches the decision maker. They also cover partnership language instead of a pitch, and a calling team that runs without you. The session is for digital marketing and software development agencies.
- Three hours, live
- Wednesdays, 2:00 to 5:00 PM Pakistan time
- In person in Lahore and online
This session
- Price
- $125 on its own
- Length
- Three hours, live
- When
- Wednesday, 2:00 to 5:00 PM PKT
- Taught by
- Experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad
- Keeps
- Recording for up to two partners, slides, resource pack
Coaching track: Sales
Why the phone still works
Session Overview
The phone is the channel most Pakistani agency owners avoid, and that is exactly why it works for the ones who use it well. Most calls fail in the same ways: no research, the wrong hour, a gatekeeper who ends the call, and a pitch that sounds like a vendor chasing a price.
This session fixes how each call is made before you make more of them. It starts with research before the call and the best windows to ring. It also combines calls, texts and email, so the phone is not working alone. Then it sets out the call flow, with AIDA behind it, and how to get past the gatekeeper to the person who decides.
Next comes the language of the call: partnership language instead of a pitch, and appointment setting. It also covers spoken English and accent, so a US or UK buyer hears a partner, not a price. It closes on building a calling team and a call centre, so calling no longer depends on whether the owner has a free afternoon.
Done this way, the phone is the fastest way to turn a list of prospects into meetings. It is also work you can hand to a team.
Calls made at whatever hour you remember
Research first, at the right window
Stuck at the gatekeeper
A call flow that reaches the decision maker
You are the only one who calls
A calling team that runs without you
What changes when the three hours end
What You Will Be Able To Do After This Session
What you can do the day after the session that you could not do before it.
- 01Research a prospect before the call, and ring at the windows that get an answer
- 02Combine calls, texts and email so the phone never works alone
- 03Run a call flow that gets past the gatekeeper to the person who decides
- 04Speak in partnership language instead of a pitch, and set the appointment
- 05Start a calling team, so the calls happen whether or not you are free
- Cold Calling Flow And TechniquesFrom a list to a meeting. This session.
Each can be bought on its own. Together they carry a buyer from the first call to a signed contract.
Here is how the three hours get you there.
The three hours, in the order they run
Full Agenda, Hour By Hour
The session runs in four parts, in this order. Press a key on the phone to see what each part covers and the problem it solves.
Opening
Before the call
What it covers
- Research before the call
- The best call windows
- Calls, texts and email combined
The problem it answers
Calls go out with no research, at the wrong hour, with the phone doing all the work on its own.
Then
The call flow
What it covers
- The call flow
- AIDA
- Getting past the gatekeeper
The problem it answers
The call has no shape, so it ends at the gatekeeper or runs past the moment to ask.
Then
Partnership language
What it covers
- Partnership language instead of a pitch
- Appointment setting
- Spoken English and accent
The problem it answers
The call sounds like a vendor selling a price, so the buyer hears a cost, not a partner.
To close
Building a calling team
What it covers
- Building a calling team
- The call centre
- Calling that runs without you
The problem it answers
You are the only person who makes the calls, so calling stops whenever you are busy.
What you keep after the session
Tools And Resources Handed Out
When the three hours end, this is what you keep.
- The slide contentThe session’s slides, to work from when you plan your first block of calls.
- The recordingFor up to two partners from your agency, so whoever makes your calls can sit the session after you.
- The resource pack and templatesHanded out with the session, alongside the recording and the slides.
- A Q&A thread for this topicIn Basecamp, the members’ online workspace, where questions are answered between sessions by the people who set the work.
The work after the session
Live Implementation And Homework
The session ends with work on your own prospects, and your first calls go out in the week after it. The homework is small on purpose: one assignment, not a long worksheet.
- 1
Apply it to your own list
A small assignment after the session, done on your own prospects and market, not on an example.
- 2
Post it to the topic thread
Questions and what happened on the calls go to this session’s Q&A thread, where the coaches and the cohort answer.
- 3
Hand it to a caller
The recording goes to up to two partners, so the person who will make your calls can learn the flow from the session itself.
What we ask of you
- Turn up live: attendance is the first thing the programme measures.
- Put the work into practice between sessions, not only watch.
- Ask in the thread, and help the others.
Umair’s background
- 01Kreative BugsFounder
- 02SalesA history of multi-million-dollar campaigns
- 03CoachingThe Sales Team Building and Coaching Program
The trainers behind the session
Who Teaches This Session
Cold Calling Flow And Techniques is taught by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad.
Umair Amjad founded Kreative Bugs and has a history of multi-million-dollar sales campaigns. He runs the Sales Team Building and Coaching Program: personalised mentorship in cold calling, email marketing, deal closure, upselling and cross selling.
Session times in your time zone
Timings For Pakistan, US EST And UK
The session runs every Wednesday while a bootcamp is live, in person at the Software Pro office in Lahore and online at the same time.
Pakistan
2:00 to 5:00 PM
PKT
All year
United Kingdom
10:00 AM to 1:00 PM
BST in summer, GMT in winter
9:00 AM to 12:00 noon in winter
US Eastern
5:00 to 8:00 AM
EDT in summer, EST in winter
4:00 to 7:00 AM in winter
The US slot is early, which is why every session is recorded for up to two partners. Start dates are set per intake and confirmed with your seat.
See the next start dateHere is how to book this session.
One session, one price
How To Book Just This Session
$125for this session
- The live seat for three hours
- The recording for up to two partners
- The slides and the resource pack
Also included in
- Tier 1, any six sessions$599
- Tier 2, all fourteen sessions$999
- Tier 3, all fourteen plus dedicated hours$1,499
Mastermind members attend every bootcamp held during their one year membership, free.
Featured answer
What does the Cold Calling Flow And Techniques bootcamp session cover?
It is the LeadGenDone bootcamp session on using the phone as a sales channel, in three live hours. It covers research before the call, the best call windows, and calls, texts and email combined. It also covers the call flow with AIDA behind it and getting past gatekeepers. Then it covers partnership language instead of a pitch, appointment setting, spoken English and accent, and building a calling team and call centre. It can be bought on its own for $125.
- Three hours, live
- Sales track
- $125 on its own
Questions about this session
FAQs
Does cold calling still work for selling to US and UK buyers?
Yes, cold calling still works for the agencies that do it well. The session covers what turns a call into a meeting, not a hang up. That means research first, the right window, a call flow that reaches the decision maker, and language that sounds like a partner, not a vendor.
I am nervous about my accent on calls. Is this session for me?
Yes, spoken English and accent are part of this session. They sit in the same part as partnership language and appointment setting, because how a call sounds is part of what a buyer hears. The Sales coaching track goes further, with spoken English and accent coaching of its own.
Do I have to make the calls myself?
At first, yes: making the first calls yourself shows you what a good call sounds like. The session closes on building a calling team and a call centre for this reason. Calling that depends on the owner stops whenever the owner is busy. The recording also goes to up to two partners, so a caller can learn from the session directly.
Is it only calls, or does it cover email and texts too?
It covers calls, texts and email combined, so the phone is not working alone. The deeper email work, from deliverability to the campaign, is its own session, Email Marketing Campaigns And PPC Tactics.
Book this session or join the mastermind
Reserve Your Seat
Get three live hours on research, a call flow that reaches the decision maker, partnership language and a calling team that runs without you, for $125. Or join the mastermind and attend every bootcamp held during your one year membership, free.
Recording for up to two partners. The mastermind is capped at twenty agencies.