The mastermind, first quarter
Mastermind Quarter 1: Foundation
Mastermind Quarter 1: Foundation sets out who you sell to, what you sell and what it costs. It is for digital marketing and software development agencies. Most owners want to improve sales first, but sales depend on these decisions. This quarter also sets up the first ways to reach buyers, which the rest of the year builds on.
- The first quarter of four
- Who you sell to, what you sell, what it costs
- Capped at twenty agencies
Quarter one of four
- Quarter
- The first of four
- Focus
- Who you sell to, and at what price
- Fee
- $750 a month, yearly commitment
- The first quarter: the foundation the year is built on
- Q1The first quarter: the foundation the year is built on
- A month on a yearly commitment, or $7,999 for the year
- $750A month on a yearly commitment, or $7,999 for the year
- Agencies at most in the mastermind
- 20Agencies at most in the mastermind
- A live session every Friday, 3:30 to 5:00 PM Pakistan time
- FridaysA live session every Friday, 3:30 to 5:00 PM Pakistan time
The decisions that come before sales
Program Overview
Mastermind Quarter 1: Foundation covers the decisions your pricing, sales and delivery depend on. Most owners arrive wanting more sales after a quiet month, a lost bid or an unanswered proposal. The quarter starts by making the offer clear, so the first sales channels have something specific to promote.
You decide who the agency serves, what it sells, what it charges and what the year should achieve. Finalize your ideal client profile, or ICP, first. Then develop service and pricing packages for that client. Monthly recurring revenue, or MRR, retainers build on the same decisions.
The quarter also covers the agency’s name, team size, structure, bio, existing infrastructure and organisation chart. Company formation includes international and Pakistan setup, with a bank account, address, phone number and branded email. These details support the offer and how buyers contact you.
Build your website using the first section of 7-Figure Agency Mindset A-Z. Then work on your LinkedIn profile, Sales Navigator, a data source, and email marketing and automation in GoHighLevel. These give the agency a defined offer, a price it can explain and ways to reach buyers.
The fourth quarter returns to this work through final reviews of MRR, pricing, branding, the site and lead generation. Each review checks something you started here. Take time to make these decisions carefully because later work depends on them.
Built here
MRR packages and the staffing business
Fourth quarterFinal review of MRR
Built here
Services and pricing packages
Fourth quarterFinal review of pricing
Built here
Your agency website
Fourth quarterFinal review of branding, site and social media
Built here
LinkedIn, data and email
Fourth quarterFinal review of lead generation
The fourth quarter runs a final review of each one, and every review returns to a piece built here.
Tick the ones that are true
Who It Is For
Quarter 1 suits agencies that need a clearer ideal client, offer, price or first source of leads. Check the statements that describe your agency. Only you see your answers.
of 6 true for your agency
- Two or moreThis quarter covers the problems you selected. Its work helps you clarify your offer and set up the first sales channels.
- NoneYou may already have these foundations in place. Later quarters may cover more of the problems you need to solve.
- See where the other quarters go
Here is what you work on in the first quarter.
The problems you address and what you build
What You Get, Step By Step
This quarter helps you define your offer, set your prices and reach buyers. Each topic below shows the problem it addresses and what you build for your agency. The curriculum page lists the full year.
Finish the intake questionnaire
- The problem
- Your coaches do not yet have a detailed view of your agency.
- What you build
- You describe the agency as it stands today, so your coaches can work from that information.
Your agency website, built to the book’s first section
- The problem
- A site that works as a brochure and converts nobody.
- What you build
- You build a site that helps win clients, using the book’s first section on branding, trust and the agency website.
Reviewed again in the fourth quarter
ICP finalization and niche
- The problem
- Selling everything to everyone, which makes an agency invisible and easy to undercut.
- What you build
- You define your ideal client so you can develop prices and sales messages for that buyer.
Full year plans and KPIs
- The problem
- You have no targets to measure the year’s results against.
- What you build
- A plan for the whole year and the KPIs it will be measured on at the end.
Services and pricing packages, set against the finalized ICP
- The problem
- Clients pay different rates for the same work, and you cannot explain the differences.
- What you build
- A service list and packages priced from one rate you can explain openly.
Reviewed again in the fourth quarter
LinkedIn: profile, Sales Navigator and prompts
- The problem
- A profile that reads as a CV and converts nobody.
- What you build
- You give your profile a clear structure and set up Sales Navigator.
Reviewed again in the fourth quarter
LinkedIn follow up: profile and Sales Navigator review
- The problem
- A profile written once and never checked against what it produces.
- What you build
- Your profile and Sales Navigator setup, reviewed by a coach.
Data sourcing: Seamless, Vibe and Sales Navigator data
- The problem
- Poor lead lists damage your sending domain’s reputation before prospects read your message.
- What you build
- You build a lead list your sales team can trust, using Seamless, Vibe and Sales Navigator data.
Reviewed again in the fourth quarter
GoHighLevel email marketing and automation
- The problem
- People who meet the agency once and never hear from it again.
- What you build
- You run email marketing and automation in GoHighLevel, with a planned process for turning prospects into clients.
MRR packages and the staffing business, finalized
- The problem
- A month that restarts from zero every time a project ends.
- What you build
- Monthly retainer packages and the staffing offer, both finalized.
Reviewed again in the fourth quarter
Email marketing follow up
- The problem
- Cold email that reads as a pitch and gets deleted.
- What you build
- Outreach written for a decision maker to answer, reviewed after it first goes out.
Reviewed again in the fourth quarter
Each topic shows its coaching area and links to more detail where available. Use the coaching links below to explore the work further.
The coaching tracks this quarter draws on
How the quarter runs
Delivery Format And Time Commitment
The first quarter has live Friday sessions, a monthly roundtable and one to one coaching booked when you need it. The session days and times below help you plan. Between sessions, apply the work inside your own agency.
Every day
Basecamp, the members’ online workspace
The roadmap, the daily discussion and progress posts, with the coaches answering.
Every Friday
A live session on one subject
3:30 to 5:00 PM Pakistan time, ninety minutes, working through what the quarter covers.
Third week of the month
The roundtable
In the Friday slot, 3:30 to 5:00 PM. Two hand picked owners take the hot seat, about forty five minutes each, and the other members and the trainers bring solutions and feedback.
When you need it
One to one coaching
One to one coaching with a subject matter expert, booked when you need it, on your own agency.
Every three months
A retreat
One night together and three workshops with the rest of your cohort.
Each year
An international trip
Two to three nights in a country chosen for what it shows about the latest trends in the digital industry.
What gets built between the Fridays
Build the items below inside your own agency and post them in Basecamp before the next session for a coach to review. You apply what you discussed on Friday to your website, prices, outreach and other work. Your agency keeps using what you build throughout the year.
- A website
- An ICP
- A year plan with KPIs
- A price list
- A LinkedIn profile
- A data source
- An automation
- Retainer packages
One fee, the whole year
Investment And What Is Included
Quarter 1 is the first three months of a yearly commitment, with the same fee throughout the year. It is not sold separately. Below are the payment options, inclusions and work covered in this quarter.
Paid monthly
$750a month
On a yearly commitment
Paid yearly
$7,999a year
Save $1,000
The mastermind is capped at twenty agencies, so the trainers can know each member by name.
The fee includes
- One to one coaching with a subject matter expert, booked when you need it
- Exclusive discounts per month for each referred agency that signs up
- A yearly commitment, paid monthly or yearly
- Free access to the yearly masterclasses
- Unlimited networking
- Step by step guide for international agency setup, formation and scalability
Not in the fee
- Ad spend
- Third party tool subscriptions
- Legal filing fees for entity formation
The work this quarter covers
- A finished intake questionnaire
- A website built to help win clients
- A finalized ICP and niche
- A year plan with KPIs
- Services and pricing packages
- A reviewed LinkedIn profile and Sales Navigator setup
- A data source you can trust
- Email automation in GoHighLevel
- Retainer packages and the staffing offer
The people behind the foundation
Coaches And Subject Matter Experts
The first quarter is coached by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad. They use these approaches in their own companies. Their different experience helps you work on the agency as a whole.
Hamid MahmoodCEO, author of 7-Figure Agency Mindset A-ZHamid has used every agency model in his own companies. The advice on branding, finances and leadership comes from running those businesses.
Umair AmjadSales and staffing coachUmair built the staff augmentation practice taught in the programme. The advice on pricing, closing and staffing comes from running that business.
- Asim NaeemEmail marketing and LinkedIn
Asim works on defining your ideal client and reaching them through LinkedIn and email. That experience also covers the automation supporting your outreach.
Alongside the Friday sessions, members book one to one coaching with a subject matter expert whenever they need it, on their own agency.
Read how agency owners describe making these decisions.
Owners on getting the order right
Member Results And Reviews
Owners describe how the programme helped them choose a business model for their stage before spending more. These opening reviews discuss making clearer decisions and reducing trial and error. More reviews follow.
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From signing to your website
Enrollment, Contract And Onboarding
Joining means a yearly commitment, paid $750 a month or $7,999 for the year. You then complete onboarding and begin the quarter in the order below.
- 1
Before the first Friday
Confirm your place
Join a mastermind capped at twenty agencies.
- 2
Before the first Friday
Onboarding
Get into Basecamp, the roadmap and the daily discussion, and take the Predictive Index test.
- 3
Your first roundtable
Set your baselines
Agree your starting KPIs with the cohort.
- 4
First
Finish the questionnaire
Describe your agency so your coaches can understand its current position.
- 5
Next
Build the website
The first thing the quarter produces that a buyer will see.
About the first quarter
FAQs
What do I have by the end of Mastermind Quarter 1?
You build your agency’s foundation, from a defined ideal client to prices and first sales channels. This includes the intake questionnaire, website based on the book’s first section, ICP, niche and year plan with KPIs. You also develop service packages, a reviewed LinkedIn profile, Sales Navigator setup, a data source, GoHighLevel email automation and retainer packages.
Why does pricing come after the ICP rather than first?
Your pricing packages need to suit the ideal client profile you finalize earlier in the quarter. Without knowing that buyer, you are guessing at the price. The roadmap puts each decision after the work it depends on, so the ICP comes before pricing.
Does the first quarter cover company setup as well as sales channels?
Yes. The quarter covers your agency’s name, team size, structure, bio, existing infrastructure and organisation chart. It also covers international and Pakistan company formation, with a bank account, address, phone number and branded email. You begin with onboarding, including the Predictive Index test, before working on your ICP, prices and first sales channels.
How is the first quarter delivered?
You attend a live session every Friday, 3:30 to 5:00 PM Pakistan time, and the roundtable in the third week of the month. Use Basecamp, the members’ online workspace, every day for questions and progress. You also have one to one coaching with a subject matter expert, booked when you need it.
My agency already has a website. What does this quarter change?
The quarter reviews whether your website helps win clients, using the first section of 7-Figure Agency Mindset A-Z. That section covers branding, trust and the agency website. You apply it to how the site attracts buyers and supports a sale. The fourth quarter returns to this work for a final review.
It starts on a Friday
Enroll Now
In the first quarter, decide who your agency serves, what it sells and what it charges. Then set up the first ways to reach buyers. The rest of the year builds on these decisions.
The mastermind is capped at twenty agencies.