Every Friday, 3:30 to 5:00 PM
Weekly Mastermind Sessions
Weekly mastermind sessions run every Friday, 3:30 to 5:00 PM Pakistan time, with the whole cohort learning one subject together. The programme is for digital marketing and software development agencies. A fixed weekly session helps you keep applying the lessons when client work gets busy. Share your progress before the next session so coaches and other owners can see what you have done.
- A session every Friday
- Ninety minutes on Zoom
- Capped at twenty agencies
When and how to attend
Friday
3:30 to 5:00 PM
Pakistan time
- How often
- Every Friday
- How long
- Ninety minutes
- Where
- Live on Zoom
- Who
- The whole cohort
Use the recording to catch up if you miss a Friday session.
- A live session every Friday, 3:30 to 5:00 PM Pakistan time
- FridaysA live session every Friday, 3:30 to 5:00 PM Pakistan time
- Ninety minutes on Zoom, one subject, recorded for the week you miss
- LiveNinety minutes on Zoom, one subject, recorded for the week you miss
- Agencies at most in the mastermind, all year
- 20Agencies at most in the mastermind, all year
- One to one coaching with a subject matter expert, booked when you need it
- 1:1One to one coaching with a subject matter expert, booked when you need it
How the weekly sessions work
Program Overview
Weekly mastermind sessions bring the whole cohort together on Zoom to learn one subject and discuss the work completed since the previous session. Each session lasts ninety minutes, every Friday from 3:30 to 5:00 PM Pakistan time. The monthly roundtable runs in the third week, in the same Friday slot. Two hand picked owners take its hot seats, about forty five minutes each.
The day, time and group stay the same while the subject changes. Sales growth topics cover finding leads, closing sales and managing the delivery of work you win. Each subject links to a coaching page where you can read more about what it covers. You can use those pages to understand the subject before attending the live session.
You learn with a group capped at twenty agencies, alongside owners at roughly your stage and coaches who run their own agencies. In Basecamp, the members’ online workspace, you share the work you have completed and the problems you need help with. Coaches and other owners can respond to that progress. The live discussion gives you feedback on how you are applying the lessons.
Post the work from the previous session in Basecamp before Friday so the discussion starts with what you have done. After the live session, complete the next item inside your agency and share it before the following session. Plan time for that work as well as the ninety-minute call. Applying the subject between sessions is how it becomes part of your agency.
- CEO sales coaching
- KPI management and reporting
- Team communication and culture
- Digital branding and online presence
- Sales funnel development and AI tools
The weekly sessions cover these recurring themes. The subjects below show the sales, lead generation and delivery work you study within them.
Who can commit to weekly sessions
Who It Is For
The weekly sessions suit owners who can attend a fixed Friday session and apply the work between calls throughout the year. Consider both the subjects you need and the time you can set aside. Recordings help you catch up when you miss a session.
Block the Friday
- You can hold the same Friday afternoon every week, or watch the recording inside the same week.
- You want to follow subjects in the order set out by the programme.
- You will post the week’s work in Basecamp before the next session.
- You want the rest of the cohort to see the work, not just a coach.
When a shorter course may suit you
- You want one channel finished properly before committing a year of Fridays.
- You cannot set aside a fixed weekly slot throughout a twelve month programme.
- You want to work through recordings at your own pace, without a live cohort or work to share between sessions.
The yearly programme follows the order in which you build the sales process: prepare lead lists, start outreach, close sales and organise delivery. You study the subjects in sequence and apply them alongside the same group of owners. That gives the group a shared view of the work each agency is developing.
Not ready for a year of Fridays? The bootcamp is a separate, shorter course.
Inside a session
Owners working through the week, together
Here are the subjects you study in the weekly sessions.
Find buyers, close sales and deliver the work
What You Get, Step By Step
The weekly sessions cover finding buyers, closing sales and delivering the work. Subjects are listed below under their coaching areas, with a description of what each covers and how it helps your agency. Follow a subject’s link to read more on its coaching page.
Find the work
Compare ways to reach buyers so you can choose the channels that suit your market. You study what each channel covers and the kind of enquiry it helps you generate.
- Data Extraction And ValidationApollo, Seamless and Sales Navigator exports: what each is good for and what each costs.For the agencyA list you can trust before the first message goes out.Lead generation
- LinkedIn OutreachProfile, targeting, connection and message sequences, and the automation limits that keep an account safe.For the agencyConversations with the buyers you actually want, from an account that stays safe.Lead generation
- Email MarketingDomains, warm up, deliverability and the offer that gets a reply from a CMO.For the agencyReplies from decision makers instead of a spam folder.Lead generation
- Authority BuildingArticles, keynotes, podcasts, webinars and press, so buyers arrive already convinced.For the agencySales calls that start with trust instead of a pitch for the agency.Lead generation
- Cold CallingSet up sales calls to US and UK buyers from a team in Pakistan or another offshore location.For the agencyContact US and UK buyers directly without waiting for them to find you.Lead generation
- Facebook Lead GenerationCampaign structure, creative testing, lead forms and cost per acquisition control by region.For the agencyPaid leads at a cost you can see and control.Lead generation
- Search Engine OptimizationRanking your own agency site, and turning those rankings into qualified inbound.For the agencyInbound enquiries from your own site, not only from outreach.Lead generation
Close the work
Work on turning enquiries into decisions and sales. These subjects address calls that go well but never close, and objections that prevent a buyer from moving forward.
- Closing High Ticket ClientsHelp buyers reach a decision without repeated follow-up calls or discounts.For the agencyWork towards a clear decision at your price, so you know whether a sale is going ahead.Sales
- Objection HandlingUnderstand the objections agency buyers raise and how to respond to their concerns.For the agencyContinue a useful sales conversation when a buyer raises an objection.Sales
Deliver the work
Organise delivery so new sales do not leave every project dependent on the owner. Study business models and staffing offers that help your team handle the work as the agency grows.
- Scalable Business ModelsRunning a Pakistan delivery centre for US and UK agencies: structure, QA, communication and pricing.For the agencyOrganise and price delivery so the team can manage more work without relying on the owner for everything.Systems
- Staff AugmentationSelling and delivering augmented resources, profile building, screening and interview preparation.For the agencyA staffing offer you can sell, with candidates ready for the client’s interview.Team and HR
The roadmap shows what each quarter covers, from the first quarter’s foundation to scale and exit readiness in the last. Friday sessions teach these subjects live to the whole cohort. Use the roadmap to see how the topics relate to the work across the year.
See what each quarter coversBefore, during and after the session
Delivery Format And Time Commitment
Attend the ninety-minute live session every Friday and plan time to apply the subject inside your agency between sessions. The steps below explain what to prepare, what happens on the call and what you share afterwards. The rest of the programme supports that work throughout the year.
Before
Last week’s item is already posted
Post your completed work in Basecamp before the session. That lets the discussion start with what you have done and the questions it raised.
During
Live on Zoom, ninety minutes
Join the whole cohort every Friday, 3:30 to 5:00 PM Pakistan time, for a live session on one subject.
After
Use the recording and complete the next item
Use the recording to catch up if you miss a session. Complete the work inside your agency and post it in Basecamp before the next Friday.
Support between sessions and throughout the year
- Every day
- Basecamp: the roadmap, the daily discussion and progress posts, with the coaches answering.
- Third week of the month
- The roundtable, in the Friday slot, 3:30 to 5:00 PM. Two hand picked owners take the hot seat, about forty five minutes each.
- When you need it
- One to one coaching with a subject matter expert, booked when you need it, on your own agency.
- Every three months
- A retreat: one night together and three workshops.
- Each year
- An international trip of two to three nights.
Use the confirmed session times to plan your attendance. Also set aside time to complete the work inside your agency and post it before the next session. That work is part of the yearly commitment.
The Friday session is one part of the year. How the daily discussion, the roundtable, the retreats and the trip fit around it has its own page.
How the mastermind worksWeekly sessions are included in the yearly fee
Investment And What Is Included
The weekly sessions are not sold separately and there is no per session price. They come with the mastermind, and the only decision is how you pay for it.
$750a month
On a yearly commitment
$7,999a year
Save $1,000
Standard PlanUp to 20 Agencies
What the fee includes
- One to one coaching with a subject matter expert, booked when you need it
- Exclusive discounts per month for each referred agency that signs up
- A yearly commitment, paid monthly or yearly
- Free access to the yearly masterclasses
- Unlimited networking
- Step by step guide for international agency setup, formation and scalability
Not included
- Ad spend
- Third party tool subscriptions
- Legal filing fees for entity formation
Both plans buy the same year. The pricing page sets them side by side, and the roadmap shows what the year covers.Compare the plansSee the whole roadmap
Who is on the call
Coaches And Subject Matter Experts
The weekly sessions are coached by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad. They apply these approaches in their own agencies. Between Friday sessions, they answer questions in Basecamp, where you post the work you have completed.
Hamid MahmoodCEO, author of 7-Figure Agency Mindset A-ZHamid has used every agency model in his own companies. The advice on branding, finances and leadership comes from running those businesses.
Umair AmjadSales and staffing coachUmair built the staff augmentation practice taught in the programme. The advice on pricing, closing and staffing comes from running that business.
- Asim NaeemEmail marketing and LinkedIn
Asim works on defining your ideal client and reaching them through LinkedIn and email. That experience also covers the automation supporting your outreach.
Alongside the Friday sessions, members book one to one coaching with a subject matter expert whenever they need it, on their own agency.
Read what members say about the subjects and teaching.
What members say about the teaching
Member Results And Reviews
Members describe the range of subjects, difficult topics made easier to understand, and help with problems that slow their agencies. They also discuss sales and team-building models the trainers had used before teaching them. These opening reviews focus on the teaching, followed by more reviews.
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From signing to your first Friday
Enrollment, Contract And Onboarding
To join, tell us about your agency, make a yearly commitment and complete onboarding before your first Friday session. You begin using Basecamp and the intake questionnaire before the call. That gives your coaches a starting view of the agency and its needs.
1Step one
Tell us your stage
Complete the short signup form with your role, revenue range, country and preferred payment option. We help you decide whether the mastermind fits your agency now.
2Step two
Commit to the year
Make a yearly commitment, paid $750 a month or $7,999 for the year.
3Step three
Get into Basecamp
Get access to Basecamp, learn how to use it and begin the intake questionnaire. You can join the daily discussion before your first live session.
4Step four
Your first Friday
Join the next weekly session on the calendar. At your first monthly roundtable, agree your starting KPIs with the cohort. Later roundtables review your progress against those figures.
Continue with a live session every Friday and the monthly roundtable in the third week, in the same Friday slot. Apply each subject in your agency and post the work in Basecamp between sessions. You also have one to one coaching with a subject matter expert, booked when you need it, focused on your own agency.
About the Friday itself
FAQs
What do the weekly sessions actually cover?
They cover finding buyers, closing sales and delivering the work. Lead generation topics include data extraction and validation, LinkedIn outreach, email marketing, authority building, cold calling, Facebook lead generation and search engine optimization. Sales topics cover high ticket closing and objection handling. Delivery topics cover scalable business models and staff augmentation.
Is the Friday session about my agency or the whole cohort?
The Friday session teaches one subject to the whole cohort. For your own agency, you have one to one coaching with a subject matter expert, booked when you need it. At the third-week roundtable, two hand picked owners take the hot seat, and other members and trainers share solutions and feedback.
What happens if I miss a Friday?
You can catch up using the session recording and the roadmap item in Basecamp. Complete the work and post it before the next session. The next Friday starts with what you have done, so sharing the work matters even if you could not attend live.
How much of my time does it take?
The live Friday session lasts ninety minutes, from 3:30 to 5:00 PM Pakistan time. The roundtable runs in the third week, in the same Friday slot. One to one coaching is booked when you need it. Also plan time to complete the work inside your agency and share it in Basecamp before the next session.
Can I buy only the weekly sessions?
No. Weekly sessions are part of the mastermind, a yearly commitment paid $750 a month or $7,999 for the year. The programme also includes Basecamp, the roundtable, retreats and the international trip. You have one to one coaching with a subject matter expert, booked when you need it.
Who else is on the call?
The whole cohort joins the call, with the mastermind capped at twenty agencies throughout the year. You learn alongside owners at roughly your stage who face similar challenges. The coaches also run their own agencies, so the discussion includes experience from businesses they manage today.
Mastermind signup
Enroll Now
Join live Friday sessions on one subject at a time, with a cohort capped at twenty agencies. Tell us about your agency so we can help you decide whether the yearly programme fits your stage and the work you need to do.
The mastermind is capped at twenty agencies.