The third week of every month
Monthly Agency Roundtable
The monthly agency roundtable lets owners discuss their figures and challenges with other members and trainers. It is for digital marketing and software development agencies. Your team reports to you, but you may have nobody asking about your own progress. Each month, two hand picked owners take the hot seat, share the problem they need help with and receive feedback from the group.
- Ninety minutes, 3:30 to 5:00 PM PKT
- Two hot seats a month
- Twenty agencies at most
The roundtable format
Ninety minutes
The third week, 3:30 to 5:00 PM Pakistan time
- The group
- Twenty agencies at most
- Hot seats
- Two owners a month
- Time per owner
- About forty five minutes
- Who answers
- The other members and the trainers
The two owners are hand picked each month. Members do not take hot seats in rotation.
- Owners in the hot seat each month
- 2Owners in the hot seat each month
- Minutes in the seat, about
- 45Minutes in the seat, about
- Minutes, in the Friday 3:30 PM slot
- 90Minutes, in the Friday 3:30 PM slot
- Agencies in the mastermind, at most
- 20Agencies in the mastermind, at most
Discuss your agency’s progress and challenges
Program Overview
The monthly agency roundtable gives owners a regular place to review their figures and get help with business challenges. Your account manager reports on renewals, your sales team on leads and your delivery lead on service standards. As the owner, you may have no equivalent meeting where someone asks about your progress. Without that review, it can be difficult to see what has changed or decide what needs attention.
The roundtable runs in the third week of every month, in the Friday 3:30 to 5:00 PM Pakistan time slot. Two agency owners are hand picked for the hot seat and take about forty five minutes each. They bring their figures and a challenge, and the other members and trainers share solutions and feedback. At later roundtables, the group can ask how the work you agreed to do has progressed.
You hear from other owners running agencies in similar markets and facing similar challenges, as well as from the trainers. Their feedback comes from what they have tried in their own businesses. You can ask questions about that experience and consider how it relates to your situation. The discussion continues with the same group, so members can follow your progress from one month to the next.
The roundtable also gives you a place to discuss decisions that arise between the roadmap’s planned topics. That might be an unresponsive client, a possible hire, a market you want to enter or a tool you are considering buying. The AI, exit, international setup and team coaching pages describe this support. Bring those questions to the group to hear how other owners and trainers have approached similar decisions.
- AI and automationDiscuss the work you want to automate and the questions it raises for your agency.
- Exit and legacyDiscuss exit and legacy questions as they arise across the year.
- International setupAsk about company formation when a buyer or a new market makes it relevant to your agency.
- Team and HRBring team and HR questions when they arise in the business, alongside the planned topics.
The roundtable lets you discuss these decisions with owners and trainers who can share experience from their own agencies.
Who benefits from feedback from other owners
Who It Is For
The roundtable suits skilled freelancers, professionals starting an agency and owners whose business has stopped growing. You may have a question you have struggled to answer alone. The group lets you discuss that question with people running similar businesses and learn from their experience.
You have mastered the craft
How do I turn skill into a business?
You are skilled at delivering the work, but the business still depends on you personally. Discuss what you charge and how you run the agency with other owners. Their experience can help you examine how to turn that skill into a business.
You have left a job to build an agency
What do I not know that I do not know?
Starting an agency brings decisions you may not have faced in a job. Other owners can explain the problems they encountered and what they learned from them. That helps you recognise which unfamiliar details need attention before they become expensive mistakes.
You are stuck below your own ability
Why has this stopped growing, and is it me?
You know you can deliver the work, but the agency is not growing as you expected. Another owner may notice a problem you have stopped seeing. Discussing the figures and decisions with the group gives you another view of what needs to change.
At each of these stages, skills alone may not answer the questions about running the business. You can contribute to the roundtable and learn from other owners’ challenges. Two hand picked owners take the hot seats each month, while the other members and trainers share feedback.
Not ready for a year, and want one channel working first? The bootcamp is a separate, shorter course.
Around the table
Owners working through problems together
Here is how owners and trainers take part in the roundtable.
How the hot seats work
What You Get, Step By Step
Each roundtable gives two hand picked owners about forty five minutes each to discuss their agency’s figures and a challenge. Other members and trainers contribute solutions and feedback. The format below shows how the discussion works and what to prepare if you are selected.
1Before it
Two owners are picked
Two owners are hand picked each month. Members do not take hot seats in rotation, so attending a roundtable does not mean you have a hot seat.
2The seat
About forty five minutes each
Each selected owner shares their figures and the problem they need help with. The group discusses it with them for about forty five minutes. The diagram shows how the hot seats fit into the ninety-minute roundtable.
Inside the ninety minutes 45min
First hot seat
One owner, their numbers, and the thing they are stuck on.
45min
Second hot seat
The same again, for the other owner picked that month.
The group discusses one owner’s challenge at a time.
About forty five minutes per owner gives the group time to ask questions and understand the details behind the problem. The other members and trainers can then share feedback relevant to that agency. Each hot seat focuses the discussion on the selected owner’s situation.
The roundtable runs 90 minutes and holds two hot seats of 45 minutes each.
3Who answers
The other members, and the trainers with them
The other members and trainers join the discussion and share solutions and feedback. The selected owner can explain the challenge and ask questions while the group helps work through it.
The same group, capped at twenty agencies, meets each month to discuss real business challenges. You can learn from both hot seats and contribute your own experience. The discussion focuses on the selected agencies and the decisions their owners need to make.
Not sure you want to say your numbers out loud yet?
Contact us to ask how the roundtable works and what you would need to share. Discuss your questions before deciding whether to join the yearly programme.
How to prepare and take part
Delivery Format And Time Commitment
The roundtable lasts ninety minutes and runs in the third week of the month, in the Friday 3:30 to 5:00 PM Pakistan time slot. Bring your figures and a challenge if selected for a hot seat. Other members take part by sharing solutions and feedback.
What it asks of you
The third week, 3:30 to 5:00 PM Pakistan time
Ninety minutes, live, in the Friday slot, with the cohort on the call.
Your agency’s actual figures
Share accurate figures so the group can understand the situation and give relevant feedback.
Prepare your figures and your question
Use the recurring format to focus on the problem you want help with, without designing a presentation.
Be ready to discuss different views
Other owners take part in the conversation and may question how you see the problem.
What you receive
About forty five minutes to discuss your challenge, if selected
The group focuses on one agency at a time during each hot seat.
Feedback from owners and trainers together
Hear from other members of the cohort and the trainers in the same discussion.
Experience from owners who have faced similar problems
Some may already have tried the revenue model or market you are considering.
Help with decisions that arise between planned topics
Discuss a possible hire, a new market or a client who has stopped responding.
Where it sits in the year
- Basecamp, the members’ online workspace
- Every day: the discussion, the roadmap and the KPI posts
- The live session
- Every Friday, 3:30 to 5:00 PM Pakistan time
- The monthly roundtable
- The third week, in the Friday slot
- One to one coaching
- With a subject matter expert, booked when you need it
- The retreat
- Every three months: one night together and three workshops
- The international trip
- Each year, two to three nights
Between sessions, apply what you learned on Friday and work on the decisions discussed at the roundtable. Share your progress in your agency’s work and Basecamp posts. A later roundtable gives the group a place to ask what changed.
The roundtable focuses on members’ own agencies and their current challenges. It works alongside daily discussion, Friday teaching sessions, retreats and the international trip. The How It Works page explains how each part supports your work across the year.
How the mastermind worksThe roundtable is included in the yearly fee
Investment And What Is Included
The roundtable is included in the yearly mastermind fee and is not sold separately. There is no paid upgrade for a different hot-seat slot. Both payment options cover the same programme, with monthly or yearly payment on a yearly commitment.
$750a month
On a yearly commitment
$7,999a year
Save $1,000
Standard Plan
The mastermind is capped at twenty agencies. Keeping the group small allows a focused discussion with the two owners hand picked for hot seats each month. The other members contribute feedback and learn from those discussions.
See what the whole year coversWhat the fee includes alongside the roundtable
- One to one coaching with a subject matter expert, booked when you need it
- Exclusive discounts per month for each referred agency that signs up
- A yearly commitment, paid monthly or yearly
- Free access to the yearly masterclasses
- Unlimited networking
- Step by step guide for international agency setup, formation and scalability
Not included
- Ad spend
- Third party tool subscriptions
- Legal filing fees for entity formation
The same fee and the same inclusions for every member, whichever way you pay.Compare the plans
The trainers and owners who share feedback
Coaches And Subject Matter Experts
Other members share solutions and feedback alongside experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad. The trainers use these approaches in their own companies. An owner who has faced a similar problem may also help you understand what to consider. You hear from both the trainers and the group in the same discussion.
Hamid MahmoodCEO, author of 7-Figure Agency Mindset A-ZHamid has used every agency model in his own companies. The advice on branding, finances and leadership comes from running those businesses.
Umair AmjadSales and staffing coachUmair built the staff augmentation practice taught in the programme. The advice on pricing, closing and staffing comes from running that business.
- Asim NaeemEmail marketing and LinkedIn
Asim works on defining your ideal client and reaching them through LinkedIn and email. That experience also covers the automation supporting your outreach.
Alongside the Friday sessions, members book one to one coaching with a subject matter expert whenever they need it, on their own agency.
What the other owners contribute
- They run agencies in similar markets and at roughly your stage.
- Some have experience with the revenue model or market you want to discuss.
- They can give direct feedback on your figures and the decisions you are considering.
- They attend future roundtables where you report progress against the work you agreed to do.
Owners share what happened in their own agencies, and trainers explain approaches they use in their businesses. Each hot-seat discussion includes both kinds of experience.
Read how members describe getting feedback on their agencies.
What members say about getting feedback
Member Results And Reviews
Members describe getting an outside view of their agency, recognising problems they had stopped noticing and deciding what to do next. These opening reviews focus on feedback and its value to the business. More reviews follow.
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On camera, from an open event
The AI and Automation Roundtable workshop
A public workshop we ran in Lahore, not the members’ monthly roundtable. It shows the same idea: owners bringing a real problem to a table of other owners. Press play; nothing loads until you do.
Joining and setting your starting KPIs
Enrollment, Contract And Onboarding
To join, tell us about your agency, make a yearly commitment and complete onboarding. At your first roundtable, you agree starting KPIs with the cohort. The steps below help you prepare accurate figures so later discussions can measure your progress against them.
1Step one
Tell us your stage
Complete the signup form with your role, revenue range, country and preferred payment option. We help you decide whether the mastermind fits your agency now.
2Step two
Commit to the year
Make a yearly commitment, paid monthly or yearly. The group is capped, and nobody in the group sells to your clients. That helps members discuss their figures directly.
3Step three
Basecamp and the questionnaire
Get access to Basecamp and learn how the group uses it. Complete the intake questionnaire so your coach can understand your agency as it stands today.
4Step four
Your first roundtable
Agree your starting KPIs with the cohort at your first roundtable. Bring accurate figures so later roundtables can compare your progress with that starting point.
Throughout the year, attend the live session every Friday and the roundtable in the third week of the month. Use one to one coaching with a subject matter expert, booked when you need it, to work on decisions specific to your agency. Apply the feedback between sessions and share what changed.
Before your first roundtable
FAQs
What do I need to bring if I am in the seat?
Bring your agency’s actual figures and a problem you need help with. Focus your preparation on accurate information and the question you want to discuss, without designing a slide presentation. About forty five minutes per selected owner gives members and trainers time to understand the details and share relevant feedback.
How are the two owners chosen?
Two agency owners are hand picked for the hot seats each month. Members do not take hot seats in rotation. If you are not selected, you still join the discussion and contribute solutions and feedback with the other members and trainers.
What happens in the months I am not in the seat?
You join the discussion and share solutions and feedback during both hot seats. You can also learn from the selected owners’ challenges and the responses they receive. An owner at a later stage may be working through a problem your own agency will face as it grows.
Is this the same as the Friday session?
No. The weekly session teaches a subject to the whole cohort. The roundtable focuses on the agencies of two hand picked owners, one at a time. It runs in the third week, in the Friday slot, with other members and trainers sharing feedback on those owners’ challenges.
What kind of feedback can I expect?
Expect direct feedback from owners and trainers on the figures and challenges you share. The group is capped at twenty agencies, with nobody competing with you for the same client. You meet with the same members each month, so they can follow your progress and ask about earlier decisions.
Can I join the roundtable without the mastermind?
No. The roundtable is part of the mastermind, a yearly commitment paid $750 a month or $7,999 for the year. The programme includes Friday sessions, daily Basecamp, retreats every three months and an international trip each year. You also have one to one coaching with a subject matter expert, booked when you need it. Tell us about your agency if you need help deciding whether a year fits.
Mastermind signup
Enroll Now
Tell us about your agency so we can help you decide whether the mastermind and its monthly roundtable fit your needs. We can also explain how to prepare for your first roundtable, including the accurate starting figures you will share with the cohort.
The mastermind is capped at twenty agencies.