That the work survives one person leaving
A client who has been burned by a boutique wants to know the engagement does not sit on a single freelancer with a calendar you do not control.
United States
Agency Coaching For US Agencies
You are turning work away, or taking it on and hoping. Hiring another senior person in the US costs more than the account is worth, and the last contractor you tried disappeared mid-sprint. This is agency coaching for US agencies, built for digital marketing and software development agencies. It covers a delivery team you can rely on and a sales team that runs without you.
- Offices in New York and Lahore
- Partner to 100 plus North American agencies
- Seventy five plus delivery staff
- North American agencies partnered with
- 100+North American agencies partnered with
- Projects delivered
- 2,000+Projects delivered
- Delivery staff across two offices
- 75+Delivery staff across two offices
- Live session, 3:30 to 5:00 PM Pakistan time
- FridayLive session, 3:30 to 5:00 PM Pakistan time
The opportunity
The Agency Coaching For US Agencies Opportunity Right Now
Most American agencies stop growing for the same reason, and it is rarely a lack of demand. The next hire has to be senior, based in the US and permanent. So the account has to be big enough and certain enough to carry a salary before you can say yes to it. You say no, or you say yes and do the work yourself, and the quality of everything else you run slips.
A delivery bench, a team of screened people ready to work, changes that decision. You staff against a signed engagement, not against a forecast. This is why the same agency can take the account it turned down last quarter. The work is choosing the model, setting up the team properly, and writing the terms so the arrangement survives somebody leaving.
Our delivery business has done this since 2018, as a development partner to more than a hundred North American agencies across two thousand projects. The coaching exists because the owners who bought that capacity kept asking the same next question. They wanted to know how to sell enough work to keep the team busy.
Your clients
What Buyers In This Market Expect From An Agency
The bigger clients who help an agency scale also look hardest at how you deliver. Here is what they check, and none of it is your day rate.
A named process, not a promise
They want to see how the work is scoped, reviewed and shipped, written down. Written SOPs, not improvisation, are what keep quality the same across a bigger team.
Someone accountable in their timezone
The whole team does not need to work their hours. They want one person who owns the relationship during their working day and can answer without escalating.
Specialist depth, not a generalist bench
Buyers pay a premium for the agency known for one thing. That holds whether the specialist sits in Chicago or is contracted through a partner.
15 to 25%
is the net margin range usually described as healthy for an agency. Where you sit inside it depends far more on how delivery is structured than on what you charge.
Industry benchmarks, directional, not guaranteed
Setting it up
Entity, Banking And Compliance Basics
Setting up an offshore team is mostly administration. The agencies that get burned are the ones that treated it as hiring, not as a commercial arrangement.
The questions that matter are the practical ones. Who employs the person, and who carries the admin and the HR? How is the work invoiced, what notice applies on both sides, and who owns the work?The answers are not complicated. They just have to be settled before the first sprint, not after the first problem.
On the arrangements LeadGenDone runs, the split is deliberate. The client owns the relationship and the direction, and the LeadGenDone side handles HR and administration only. This makes it a partnership, not a supplier chain, and it is the structure the coaching teaches.
Coached in depth
- Cross border hiring and contractors
- International client contracts
- Hybrid and remote global agency model
- Time zone coverage and US hours support
- International market entry checklist
Your client weighs all of this before they ever ask the price.
Margin
Pricing And Rate Benchmarks
Here are three industry numbers to know before you price your next engagement. None of them is ours and none is a promise. They are a guide to where you stand.
20 to 40%
The specialist premium
This is what an agency known for one thing tends to charge above a generalist quoting the same scope. It is the clearest reason to narrow what you offer, not widen it.
2x plus
Retainer relationship length
A retainer relationship tends to run at least twice as long as a project one. This is why a stable delivery team helps you sell, and is more than an operations detail.
15 to 25%
A healthy net margin
Most agencies are measured against this range. A team that grows and shrinks with signed work is one of the few ways to move up it without raising your rate.
Industry benchmarks, directional, not guaranteed
The programme teaches a costing model called the Golden Math. It shows you the lowest rate you can charge and still make money, worked out with your own numbers, not a template. It is taught live in the Scalable Agency Business Models session.
The sales floor
Which Lead Channels Actually Work Here
A delivery team only pays for itself if sales keep it busy. So the other half of this coaching is a sales system, and each part of it is taught in a named session.
- Building a calling teamCold Calling Flow And Techniques takes outbound calling off the founder and gives it to people you can train, measure and replace. It covers building the team as well as making the call.
- Objection handling and the closeHandling Objections And Live Q&A is run as live practice, not theory. Closing is a skill: you either practise it with the group or make it up on a live call.
- Closing high ticketHow To Close High Ticket Clients covers the ideal client profile, the account ladder that grows one engagement into a retainer, and how to answer an RFP.
- Authority and inboundEstablishing Authority And Attracting Inbound Leads covers the channel that makes a buyer arrive already knowing who you are. It is the slowest channel to start, and the only one whose results keep building over time.
- Staff augmentationStaff Augmentation Methods covers the delivery model itself: screening, the bench, and the headcount numbers behind it.
Nobody is asked to run every channel at once. You and the group pick the channels that fit your agency and practise those.
Every topic is taught live in the mastermind and kept in Basecamp, the members’ online workspace.
Coverage
Time Zone And Delivery Coverage
The time difference between New York and Lahore costs you nothing. Planned well, it turns one working day into something close to two.
A brief handed over at the end of your afternoon is picked up within the hour. The team works on it during your night, and it is waiting when you open the laptop. Nobody stays up late and nobody is asked to. Two teams simply work their own normal days, in two time zones.
What makes this work is the handover. Decide what gets passed, in what state, and who can decide what without waiting for you to wake up. With that settled, you get a real second shift, not a queue of questions in your inbox every morning. This is the part the coaching spends its time on.
- 01Your afternoon
The brief is handed over with the scope and the decisions already made
- 02Your night
The work runs a full day at the other end, on their ordinary hours
- 03Your morning
It is waiting, reviewed, with anything blocked already flagged
Coached in depth
- Time zone coverage and US hours support
- Hybrid and remote global agency model
- Cross border hiring and contractors
Terms
Contracts, Payment Terms And Risk
Four contract terms decide what happens when somebody resigns, a sprint slips, or a client asks who owns the code repository.
- A replacement clause with a bench behind itThe clause is easy to write, but it means nothing without people ready to step in. What matters is who is already screened and available, and how quickly they are briefed.
- IP assigned on the way inAgree who owns the work at the start of the engagement, not at the end. Then what you deliver to your own client is clearly yours to deliver.
- Scope with a change mechanismWrite down how the brief can change, who agrees the change and what it costs. Missing this is the most common reason a delivery partnership goes wrong.
- Notice that runs both waysWhen either side can leave cleanly, neither side has to protect itself at every step. This term also makes your client comfortable.
International client contracts
Featured answer
What does agency coaching for US agencies actually cover?
It covers two things: an offshore delivery model, and a sales system that runs without the founder. The fifty two week mastermind covers the delivery bench, the calling team, objection handling and closing high ticket accounts. You put each one to work in your own agency, with a live session every Friday and one to one coaching when you need it.
- Offices in New York and Lahore
- Partner to 100 plus North American agencies
- One to one coaching, booked when you need it
- Capped at twenty agencies
The programme
How We Coach Members Into This Market
The coaching runs as one group of agency owners, capped at twenty agencies. It is taught by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad, who take the sessions themselves.
- 01
Decide the model before the headcount
Choose between fixed price, retainer, staff augmentation and the partner model. Each one needs a different team, a different contract and a different way of selling, so you settle it first.
- 02
Set up the bench properly
Screen people, hire only the roles you need, and keep enough replacements ready that your promise to your client is real.
- 03
Build the sales team that keeps it busy
Take outbound off the founder, practise objections with the group, and use the account ladder that turns a first engagement into a retainer.
- 04
Keep showing up
There is a live session every Friday, 3:30 to 5:00 PM Pakistan time, and one to one coaching with a subject matter expert, booked when you need it. Around them sit the monthly roundtable, a retreat every three months and daily access on Basecamp. Attendance is the first thing the programme measures.
The group is capped at twenty agencies because the people who run the practice take the sessions themselves. They are not handed to a facilitator.
Here is what clients who bought it say.
What partners and members say
Case Notes From Members
First come LinkedIn recommendations from clients of our delivery side, under their own names and roles. The rest of our reviews follow, most of them from programme members.
01 of 26
Questions we get from US agency owners
FAQs
Is this coaching, or is it a delivery service?
Both exist, and they are separate. The delivery side has partnered with over a hundred North American agencies since 2018. The coaching teaches an owner to build and run that capacity themselves. A conversation is the fastest way to work out which one you actually want.
The sessions run on Pakistan time. How does that work from the US?
It means an early morning on the US east coast. The weekly session is every Friday, 3:30 to 5:00 PM Pakistan time. That is 6:30 to 8:00 AM on the US east coast in summer and 5:30 to 7:00 AM in winter. Raise it first on your consultation call, so nobody signs up to a schedule that does not fit.
How is this different from hiring contractors myself?
The main difference is what happens when something goes wrong. A contractor is a person with a calendar you do not control. A bench is a group of screened people with a replacement clause behind it. That is what lets you make a promise to your own client and keep it.
Who actually holds the client relationship?
You do. On the arrangements run this side, the client owns the relationship and the direction, and the LeadGenDone side handles HR and administration only. It is set up as a partnership on purpose, not as a supplier chain.
Can you guarantee a margin improvement?
No. The benchmarks on this page are industry figures, not promises. What we commit to is the material, the group, the Friday session and one to one coaching when you need it, for a year.
Start with a conversation
Talk To Us Before You Enter
A twenty minute call tells you whether you need capacity, a sales system or both. It also shows whether the programme fits the agency you run today.
Capped at twenty agencies. A yearly commitment, paid $750 a month or $7,999 for the year.