Every day, between the sessions
A client goes quiet on a Tuesday. A proposal is due on Wednesday. The next session is Friday, and a week is a long time to carry a question alone. Basecamp, the members’ online workspace, is where the mastermind carries on between sessions. It holds the daily discussion, your KPIs and your roadmap, and the coaches moderate it and answer questions there.
Basecamp
Open every day, between the Friday sessions
What Basecamp is
Most agency problems do not wait for a Friday. A client goes quiet, a hire looks wrong, a proposal has to go out today. An owner working alone carries those questions for a week and then decides alone.
Basecamp gives mastermind members a place to take them. Every day there is real time discussion, check ins, questions and quick wins. The coaches moderate it and answer in the thread, and so do the other owners in your cohort, who face the same problems. A question that cannot wait a week goes into Basecamp.
Basecamp is also where your work can be seen. The fifty two week roadmap is tracked there. You post each week’s item before the next session, so the Friday session starts with what you actually did, not a recap of what was said. Your weekly KPI updates go in beside it. The coaches and your cohort can see your numbers every week, and that keeps you accountable for them.
You do not start with an empty workspace. You get every thread from the cohorts before yours, so the question you are about to ask has often been answered already.
Who Basecamp is for
Basecamp is for digital marketing and software development agencies in the mastermind. What it changes depends on where you are starting from.
You can deliver anything, and you still make every decision alone. Basecamp may be the first place in years where someone asks what you finished this week.
You are used to having a team around you. Basecamp gives you one again: owners and coaches who answer the questions a new owner does not yet know to ask.
Plans that live only in your head do not get finished. When you post the week’s item where your cohort can see it, you have a reason to finish it.
Not ready for a year? A single bootcamp session shows you how the coaches teach, for $125. Start with one session
The work behind the thread
Here is how a week in Basecamp works, one kind of post at a time.
What you post and what comes back
Every week of the mastermind runs through Basecamp. Choose a kind of post to see what you put in, who sees it, who answers, and what it leads to.
You
The week’s deliverable
The roadmap item for the week, finished in your own agency and posted before the next session.
You
Weekly KPI update
Your numbers for the week, measured against the baselines set at your first roundtable.
You
A question
One that cannot wait a week: a client gone quiet, a proposal due, a hire you are unsure of.
You
A challenge
Something that is stuck, posted while the problem is still small.
You
A quick win
Something that worked for you this week, shared while it is fresh.
You
A daily check in
One line on where you are today.
Every day, online, between the sessions
Basecamp runs online every day, alongside the rest of the mastermind, wherever you are. What you post is the work you are already doing that week: progress, challenges, your KPIs and the week’s roadmap item.
What it asks of you
Daily updates
Progress or challenges, as they happen.
A weekly KPI update
Your numbers, posted for the cohort to see.
The week’s item, before the session
Finished in your agency, posted in Basecamp.
What it gives back
Coaches who moderate the thread and answer in it
A question does not have to wait for Friday.
A cohort with the same problems
Check ins, Q&A and quick wins, every day.
Every earlier thread
From the cohorts before yours.
Where Basecamp sits in the mastermind
Basecamp runs every day alongside all of it, and the Friday session starts with what members posted there.
Basecamp is not sold separately
There is no separate subscription to Basecamp. Daily access is part of the mastermind, which is a yearly commitment: $750 a month or $7,999 a year. That one fee covers the whole year.
$750
a month
On a yearly commitment
$7,999
a year
Save $1,000
Capped at twenty agencies, so Basecamp stays a small group of owners you know, not a forum of strangers.
What the fee covers, all year
Also in the fee
What sits outside it
Who answers in Basecamp
The coaches moderate Basecamp and answer in the thread, and the other owners in your cohort, twenty agencies at most, answer beside them. The mastermind is coached by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad. Members also book one to one coaching with a subject matter expert whenever they need it.
Hamid MahmoodCEO, author of 7-Figure Agency Mindset A-ZHamid has used every agency model in his own companies. The advice on branding, finances and leadership comes from running those businesses.
Umair AmjadSales and staffing coachUmair built the staff augmentation practice taught in the programme. The advice on pricing, closing and staffing comes from running that business.Here is what owners wrote about the coaches making time for them.
What owners say about the coaches’ time
These owners wrote about the coaches making time to answer their questions. Every review is published under the reviewer’s own name and reproduced exactly as they wrote it.
01 of 26
From signing up to your first post
Basecamp is one of the first things you get when you join, together with the protocols that run it.
The signup form asks your role, revenue band and country. We come back with the programme that fits your agency.
The mastermind is a yearly commitment, paid monthly or yearly.
You get access, the protocols that run it, the intake questionnaire, and every thread from the cohorts before yours.
Your KPI baselines are set at your first roundtable. From then on, your weekly updates are measured against them.
Featured answer
Basecamp is the members’ online workspace, where LeadGenDone mastermind members work between sessions. Every day there is real time discussion, check ins, Q&A and quick wins. The coaches moderate it and answer in the thread, alongside the other owners. Members post progress, challenges and weekly KPI updates there, and the fifty two week roadmap is tracked in the same place. It is part of the mastermind, a yearly commitment at $750 a month or $7,999 a year, capped at twenty agencies.
Before your first post
You post progress and challenges as they happen, and a weekly KPI update. You also post each week’s roadmap item once it is finished in your agency, before the next session.
No. Basecamp is open every day, and the coaches moderate it. Post your question in the thread when it comes up, and the coaches and the other owners in your cohort answer it there.
Your cohort and the coaches. They can see the record of what you shipped each week, and that is what keeps you accountable for your numbers.
Yes. When Basecamp opens you get every thread from the cohorts before yours, so many questions already have an answer waiting.
No. Daily Basecamp access is part of the mastermind year, and there is no separate subscription. If you are unsure whether a year fits, tell us your stage on the signup form and we will say which programme fits your agency.
Mastermind signup
Stop carrying the week’s questions alone. Tell us your stage, and we will tell you whether a year in the mastermind fits your agency. That year gives you Basecamp every day, a live session every Friday, and a group of twenty agencies at most.
The mastermind takes twenty agencies at most, so places are limited.
