Brand formation, mindset and orientation
Brand Development Strategies For Agencies
Most owners are paid for today’s work and nothing more, so every month starts again from zero. A better channel will not fix that. The fix is deciding what the agency is, who it is for and where it sells, before any outreach goes out. This bootcamp session on brand development strategies settles those questions in three live hours, and every other session builds on it. The session is for digital marketing and software development agencies.
- Three hours, live
- Wednesdays, 2:00 to 5:00 PM Pakistan time
- In person in Lahore and online
This session
- Price
- $125 on its own
- Length
- Three hours, live
- When
- Wednesday, 2:00 to 5:00 PM PKT
- Taught by
- Experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad
- Keeps
- Recording for up to two partners, slides, resource pack
Coaching track: Branding & Authority
Why the bootcamp starts here
Session Overview
A skilled freelancer can stay busy for years and still run a business that is too small for their skill. The work arrives one project at a time. The price is set by whoever quoted lowest. To a buyer comparing three agencies, yours looks like the other two. The cause is rarely skill. It is positioning, and every channel you use later carries the same problem.
This is the first session in the bootcamp, and it is about the agency, not the outreach. It starts with the move from a personal profile to a brand, and from selling your hours to owning a business. Then it settles your position: the Hedgehog, the ideal client and persona, and a niche chosen by platform, industry or skill.
It closes on where you sell: which region to sell into first, and the US entity ladder. The ladder turns a Pakistani freelance operation into a company an American buyer can raise a purchase order against. It costs a few hundred dollars, and it is the single change that moves an agency out of the price bracket it has been stuck in.
Everything after this session costs less because of it. When an agency has chosen its niche, its lists, LinkedIn profile and cold emails start the conversation on fit, not on price.
Paid per project, feast or famine
Retainers, and a month that starts above zero
You do everything, for anyone
Known for one thing, in one lane
Random sales, whoever replies
A pipeline you can forecast
What changes when the three hours end
What You Will Be Able To Do After This Session
What you can do the day after the session that you could not do before it.
- 01Describe the agency as a business with a brand, not as your own hours for hire
- 02Choose a niche that will last, not just one that is convenient, using the Hedgehog to decide
- 03Name your ideal client and their persona, by platform, industry or skill
- 04Pick the region you sell into first, based on evidence, not hope
- 05Know the US entity ladder, and which step of it your agency is on now
Billing as a Pakistani freelance operation
$15 to $35an hour
Billing as an agency a US buyer recognises
$50 to $150an hour
Directional, not a guarantee, and not our rate card. It shows the rates a settled niche and a recognised entity make possible.
Here is how the three hours get you there.
The three hours, in the order they run
Full Agenda, Hour By Hour
The session runs in four parts, and each one builds on the last. Choose a part to see what it covers and the problem it answers.
Opening
From freelancer to owner
What it covers
- Moving from a personal profile to a brand
- The lead generation mindset shift
- The freelancer to owner shift
The problem it answers
You are paid for today’s work and only today’s, so the month restarts at zero every time a project ends.
Then
The Hedgehog
What it covers
- The Hedgehog, a named framework
- What the agency can be known for
- A position that still works as the agency grows
The problem it answers
A niche picked for the wrong reason never takes off, and the agency drifts back to selling everything to everyone.
Then
Choosing your niche and market
What it covers
- The ideal client profile and persona
- A niche by platform, industry or skill
- Which region to sell into first
The problem it answers
Selling everything to everyone makes you invisible and easy to undercut. Going international stays a wish, not a plan.
To close
The US entity ladder
What it covers
- The US entity ladder, step by step
- What a US buyer needs to see on paper
- The orientation for the sessions that follow
The problem it answers
A buyer cannot raise a purchase order against a freelancer, so the deals that would change the year never start.
What you keep after the session
Tools And Resources Handed Out
When the three hours end, this is what you keep.
- The slide contentThe session’s slides, to work from when you rewrite your positioning.
- The recordingFor up to two partners from your agency, so a co-founder can sit the session after you.
- The resource pack and templatesHanded out with the session, alongside the recording and the slides.
- A Q&A thread for this topicIn Basecamp, the members’ online workspace. Questions are answered there between sessions by the people who set the work.
The work after the session
Live Implementation And Homework
The session ends with decisions about your own agency, and you make them in the week after. The homework is small on purpose: one assignment, not a long worksheet.
- 1
Apply it to your own agency
A small assignment after the session, done on your own agency, not on an example.
- 2
Post it to the topic thread
Questions and drafts go to this session’s Q&A thread, where the coaches and the cohort answer.
- 3
Take the Predictive Index
A ten minute assessment before the second session. It matches how you are wired to the role and the niche you commit to, so you build a business you will not burn out in.
What we ask of you
- Turn up live: attendance is the first thing the programme measures.
- Put it into practice between sessions, do not only watch.
- Ask in the thread, and help the others.
His companies, in the order he built them
- 01HTML ProFixed price projects
- 02Shopify ProMonthly retainers
- 03Software ProStaff augmentation, then partner
The trainers behind the session
Who Teaches This Session
Brand Development Strategies is taught by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad.
Hamid founded HTML Pro, Software Pro, Ethical Pro, Ecom Pro and Ettvi, and wrote 7-Figure Agency Mindset A-Z. This session starts the same progression he followed himself, in order, in his own companies.
Session times in your time zone
Timings For Pakistan, US EST And UK
The session runs every Wednesday while a bootcamp is live, in person at the Software Pro office in Lahore and online at the same time.
Pakistan
2:00 to 5:00 PM
PKT
All year
United Kingdom
10:00 AM to 1:00 PM
BST in summer, GMT in winter
9:00 AM to 12:00 noon in winter
US Eastern
5:00 to 8:00 AM
EDT in summer, EST in winter
4:00 to 7:00 AM in winter
The US slot is early, which is why every session is recorded for up to two partners. Start dates are set per intake and confirmed with your seat.
See the next start dateHere is how to take your seat.
One session, one price
How To Book Just This Session
$125for this session
- The live seat for three hours
- The recording for up to two partners
- The slides and the resource pack
Also included in
- Tier 1, any six sessions$599
- Tier 2, all fourteen sessions$999
- Tier 3, all fourteen plus dedicated hours$1,499
Mastermind members attend every bootcamp held during their one year membership, free.
Featured answer
What does the Brand Development Strategies bootcamp session cover?
Brand Development Strategies is the LeadGenDone bootcamp session the cohort starts with: three live hours for agencies. It covers moving from a personal profile to a brand, the Hedgehog, the ideal client profile and persona, and choosing a niche by platform, industry or skill. It also covers which region to sell into first and the US entity ladder. It can be bought on its own for $125.
- Three hours, live
- Taught by experienced trainers
- $125 on its own
Questions about this session
FAQs
Do I need a niche before I come to this session?
No. Choosing one is what the session is for. Bring the work you already do and the clients you already have. You leave with an ideal client, a persona and a niche chosen by platform, industry or skill, not by whoever replied last.
I already have a US company. Is this still worth it?
Yes. The entity ladder is one of the session’s four parts. The other three are the shift from freelancer to owner, the Hedgehog, and choosing your niche and market. An agency with a US entity but no settled niche still gets compared on price. The session tells you which step of the ladder you are on and what comes next.
Why is brand development the first session of the bootcamp?
Because every later session builds on it. Data, LinkedIn, email and closing all cost less for an agency that knows who it is for, and more for one that does not. Settling your positioning first helps the lead generation sessions that follow reach the right buyer.
Is it only for agencies that sell to the US?
No. The session covers which region to sell into first, and the international coaching track goes on to the UK, the UAE, Saudi Arabia and other markets. The US entity ladder is the session’s main route because it makes plain what a buyer abroad expects to see on paper before they sign.
Start with the session the others build on
Reserve Your Seat
Three live hours on what your agency is, who it is for and where it sells, for $125. Or join the mastermind and attend every bootcamp held during your one year membership, free.
Recording for up to two partners. The mastermind is capped at twenty agencies.