Your own agency, found where buyers look
SEO Strategies For Agencies
Plenty of agencies sell SEO and rank for nothing themselves. The site is a brochure, nobody finds it, and every lead still has to be chased. This bootcamp session points search at your own agency. It gives you three live hours on ranking your own site, page architecture that scales, being the answer when a buyer asks, and turning that visibility into leads. The session is for digital marketing and software development agencies.
- Three hours, live
- Wednesdays, 2:00 to 5:00 PM Pakistan time
- In person in Lahore and online
This session
- Price
- $125 on its own
- Length
- Three hours, live
- When
- Wednesday, 2:00 to 5:00 PM PKT
- Taught by
- Experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad
- Keeps
- Recording for up to two partners, slides, resource pack
Coaching track: Lead Generation
Why agencies that sell search rank for nothing
Session Overview
An agency that sells search to its clients often never runs it for itself. The client work always comes first, the agency’s own site stays a brochure, and nobody searching for what you do ever finds you. So every lead is one you had to chase, and the channel that could bring buyers to you sits unused.
This session points search at your own agency. It starts with ranking your own site, with the on page and technical work behind it. Then it builds the page architecture that scales: location pages, and the off page work that helps them rank.
From there it covers answer engine and generative engine optimisation, AEO and GEO, so your agency is the answer a buyer is given rather than one more link. It closes on the Google Business Profile, citations, and turning organic visibility into leads, not just visits.
Search is slow to start, and then it keeps bringing buyers in. This session starts the work toward leads that arrive without you chasing them.
Selling SEO, ranking for nothing
Your own site, ranking first
A site that is a brochure
Pages built to be found
Every lead chased
Inbound that arrives on its own
What changes when the three hours end
What You Will Be Able To Do After This Session
What you can do the day after the session that you could not do before it.
- 01Rank your own agency site, with the on page and technical work in order
- 02Plan a page architecture that scales, location pages included
- 03Do the off page work that helps those pages rank
- 04Make your agency the answer, with AEO and GEO
- 05Turn organic visibility into leads, through the Google Business Profile and citations
The chapter on search
Do Not Say SEO Does Not Work In The Agency
From 7-Figure Agency Mindset A-Z, Section 3, Quantum Scaling
- The problem it names
- You sell the service and never run it for yourself.
- What changes
- Inbound arrives without you chasing it.
Here is how the three hours get you there.
The three hours, in the order they run
Full Agenda, Hour By Hour
The session runs in four parts, and the search results page below changes with each one. Choose a part to see where your agency shows up, what it covers and the problem it answers.
Opening
Ranking your own site
What it covers
- Ranking your own agency site
- On page work
- Technical SEO
The problem it answers
You sell search to clients and never run it for yourself, so nobody finds the agency.
Then
Architecture that scales
What it covers
- Page architecture that scales
- Location pages
- Off page work
The problem it answers
The site is a brochure that converts nobody, with no page built for the buyer who is searching.
Then
Being the answer
What it covers
- AEO, answer engine optimisation
- GEO, generative engine optimisation
- Being the answer a buyer is given
The problem it answers
Nobody is searching for you by name, and the agencies that do get found look no better than yours.
To close
Visibility into leads
What it covers
- Google Business Profile
- Citations
- Turning organic visibility into leads
The problem it answers
Visitors arrive and leave, because nothing turns a search into a conversation.
What you keep after the session
Tools And Resources Handed Out
When the three hours end, this is what you keep.
- The slide contentThe session’s slides, to work from when you plan your own site’s pages.
- The recordingFor up to two partners from your agency, so whoever runs your site can sit the session after you.
- The resource pack and templatesHanded out with the session, alongside the recording and the slides.
- A Q&A thread for this topicIn Basecamp, the members’ online workspace, where questions are answered between sessions by the people who set the work.
The work after the session
Live Implementation And Homework
The session ends with work on your own site, and the first changes go live in the week after it. The homework is small on purpose: one assignment, not a long worksheet.
- 1
Apply it to your own site
A small assignment after the session, done against your own agency’s site rather than a client’s.
- 2
Post it to the topic thread
Questions and drafts go to this session’s Q&A thread, where the coaches and the cohort answer.
- 3
Keep the work going
Search pays slowly and then keeps paying, so the work continues after the session. A separate session on authority and inbound leads builds on it.
What we ask of you
- Turn up live: attendance is the first thing the programme measures.
- Implement between sessions rather than only watching.
- Ask in the thread, and help the others.
His companies, in the order he built them
- 01HTML ProFixed price projects
- 02Shopify ProMonthly retainers
- 03Software ProStaff augmentation, then partner
The trainers behind the session
Who Teaches This Session
SEO Strategies For Agencies is taught by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad.
Hamid Mahmood founded HTML Pro, Software Pro, Ethical Pro, Ecom Pro and Ettvi. His book, 7-Figure Agency Mindset A-Z, gives search a chapter of its own, on why an agency should never say SEO does not work for it.
Session times in your time zone
Timings For Pakistan, US EST And UK
The session runs every Wednesday while a bootcamp is live, in person at the Software Pro office in Lahore and online at the same time.
Pakistan
2:00 to 5:00 PM
PKT
All year
United Kingdom
10:00 AM to 1:00 PM
BST in summer, GMT in winter
9:00 AM to 12:00 noon in winter
US Eastern
5:00 to 8:00 AM
EDT in summer, EST in winter
4:00 to 7:00 AM in winter
The US slot is early, which is why every session is recorded for up to two partners. Start dates are set per intake and confirmed with your seat.
See the next start dateHere is how to take your seat.
One session, one price
How To Book Just This Session
$125for this session
- The live seat for three hours
- The recording for up to two partners
- The slides and the resource pack
Also included in
- Tier 1, any six sessions$599
- Tier 2, all fourteen sessions$999
- Tier 3, all fourteen plus dedicated hours$1,499
Mastermind members attend every bootcamp held during their one year membership, free.
Featured answer
What does the SEO Strategies For Agencies bootcamp session cover?
It is the LeadGenDone bootcamp session on search for your own agency, three live hours that can be bought on their own for $125. It covers ranking your own agency site with on page and technical work, and a page architecture that scales, with location pages and off page work. It also covers answer engine and generative engine optimisation (AEO and GEO), the Google Business Profile, citations, and turning organic visibility into leads.
- Three hours, live
- Lead Generation track
- $125 on its own
Questions about this session
FAQs
We already sell SEO to clients. Is this session for us?
Yes, especially. The session is about search for your own agency, the work most agencies that sell SEO never do for themselves. It covers ranking your own site, the architecture behind it and turning that visibility into leads, not just visits.
What are AEO and GEO?
Answer engine optimisation and generative engine optimisation: the work of being the answer a buyer is given, not only one of the links they see. Both are part of the session, alongside the on page, technical and off page work.
Does local SEO matter if we sell to buyers abroad?
Yes. The Google Business Profile, citations and location pages are all part of the session. They decide where an agency shows up, for buyers near you and for buyers searching for agencies in a place. The Lead Generation coaching track has a local SEO area of its own as well.
How long before search brings in leads?
Search takes longer than outreach to bring in leads, and the session says so. Search is slow to start and then keeps paying. So the outreach sessions are there to fill the pipeline while this one builds.
Be found by the buyer who is searching
Reserve Your Seat
Three live hours on ranking your own site, architecture that scales, being the answer and turning visibility into leads, for $125. Or join the mastermind and attend every bootcamp held during your one year membership, free.
Recording for up to two partners. The mastermind is capped at twenty agencies.