Infrastructure, not gigs
Staff Augmentation Methods
Your best people are sold one project at a time, and when the project ends so does the revenue. Staff augmentation sells the same people as capacity a client keeps paying for. It only works if they pass the client’s screening, win the interview and stay covered when someone leaves. This is the bootcamp session that builds it, in three live hours. The session is for digital marketing and software development agencies.
- Three hours, live
- Wednesdays, 2:00 to 5:00 PM Pakistan time
- In person in Lahore and online
This session
- Price
- $125 on its own
- Length
- Three hours, live
- When
- Wednesday, 2:00 to 5:00 PM PKT
- Taught by
- Experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad
- Keeps
- Recording for up to two partners, slides, resource pack
Coaching track: Team & HR
Why selling projects keeps you small
Session Overview
Many agencies sell their developers, designers and marketers one project at a time. The project ends, the person goes back on the bench, and the month starts again from zero. Meanwhile a buyer abroad needs exactly those people but does not want them on its own payroll.
Staff augmentation meets that need. It sells capacity that is not on the client’s payroll, as infrastructure, not gigs. This session starts with finding augmentation leads and the ideal buyer for them. Then it covers applying for the work and building profiles of your people that pass a client’s screening.
Next comes interview technique, because a resource who passes the profile still has to win the client’s interview. The session closes on contracts and the replacement bench. The bench is what keeps your promise to your own client when someone leaves.
The session is built on practice, not research. The group behind the program sold dedicated development and BPO teams of ten, fifteen and more than a hundred people.
People sold one project at a time
Capacity a client keeps paying for
Profiles that fail the screening
Profiles that pass, and interviews that win
One resignation, one lost client
A replacement bench behind every placement
What changes when the three hours end
What You Will Be Able To Do After This Session
What you can do the day after the session that you could not do before it.
- 01Find augmentation leads, and name the buyer who needs your people
- 02Apply for augmentation work with profiles that pass a client’s screening
- 03Prepare your people for the client interview, and win it
- 04Put contracts in place that protect the placement and the agency
- 05Keep a replacement bench, so a departure never costs you the client
A client abroad needs more capacity
- Hire onto their payrollOne answer, and the one most clients assume they have.
- Augment with your peopleCapacity that is not on their payroll. This session sells it.
Sold this way, your people are infrastructure the client keeps, not a project that ends.
Here is how the three hours get you there.
The three hours, in the order they run
Full Agenda, Hour By Hour
The session runs in four parts. The board below shows your people moving from your bench into a client’s team. Choose a movement to see where they stand by then, what it covers and the problem it answers.
Opening
Infrastructure, not gigs
What it covers
- Staffing as infrastructure, not gigs
- Finding augmentation leads
- The ideal buyer
The problem it answers
Your people are sold one project at a time, so every finished project puts someone back on the bench.
Then
Applying, and profiles that pass
What it covers
- Applying for augmentation work
- Profiles that pass screening
- Presenting your people
The problem it answers
Good people are turned down at screening because their profile undersells them.
Then
Interview technique
What it covers
- Interview technique
- Preparing your people for the client
- From interview to placement
The problem it answers
A resource passes the profile and loses the interview, so the placement never starts.
To close
Contracts and the bench
What it covers
- Contracts
- The replacement bench
- The replacement clause
The problem it answers
One resignation turns into a lost client, because the promise to replace someone was never backed.
What you keep after the session
Tools And Resources Handed Out
When the three hours end, this is what you keep.
- The slide contentThe session’s slides, to work from when you build your first augmentation profiles.
- The recordingFor up to two partners from your agency, so whoever runs resourcing can sit the session after you.
- The resource pack and templatesHanded out with the session, alongside the recording and the slides.
- A Q&A thread for this topicIn Basecamp, the members’ online workspace, where questions are answered between sessions by the people who set the work.
The work after the session
Live Implementation And Homework
The session ends with work on your own team, and you build your first profiles in the week after it. The homework is small on purpose: one assignment, not a long worksheet.
- 1
Apply it to your own team
A small assignment after the session, done with your own people, not an example.
- 2
Post it to the topic thread
Questions and draft profiles go to this session’s Q&A thread, where the coaches and the cohort answer.
- 3
Decide if it is your model
Scalable Agency Business Models sets staff augmentation beside the other models, so you can tell whether it fits your stage.
What we ask of you
- Turn up live: attendance is the first thing the programme measures.
- Put it into practice between sessions, not only watch it.
- Ask in the thread, and help the others.
Umair’s background
- 01Kreative BugsFounder
- 02SalesA history of multi-million-dollar campaigns
- 03CoachingThe Sales Team Building and Coaching Program
The trainers behind the session
Who Teaches This Session
Staff Augmentation Methods is taught by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad.
Umair founded Kreative Bugs, which covers website development, mobile and web applications, custom software, digital marketing and staff augmentation. Staffing is the practice he built inside his own company, not material he researched.
Session times in your time zone
Timings For Pakistan, US EST And UK
The session runs every Wednesday while a bootcamp is live, in person at the Software Pro office in Lahore and online at the same time.
Pakistan
2:00 to 5:00 PM
PKT
All year
United Kingdom
10:00 AM to 1:00 PM
BST in summer, GMT in winter
9:00 AM to 12:00 noon in winter
US Eastern
5:00 to 8:00 AM
EDT in summer, EST in winter
4:00 to 7:00 AM in winter
The US slot is early, which is why every session is recorded for up to two partners. Start dates are set per intake and confirmed with your seat.
See the next start dateHere is how to take your seat.
One session, one price
How To Book Just This Session
$125for this session
- The live seat for three hours
- The recording for up to two partners
- The slides and the resource pack
Also included in
- Tier 1, any six sessions$599
- Tier 2, all fourteen sessions$999
- Tier 3, all fourteen plus dedicated hours$1,499
Mastermind members attend every bootcamp held during their one year membership, free.
Featured answer
What does the Staff Augmentation Methods bootcamp session cover?
It is the LeadGenDone bootcamp session on selling your people as ongoing capacity, not one project at a time. In three live hours it covers staffing as infrastructure, not gigs, and finding augmentation leads and the ideal buyer. It then covers applying with profiles that pass screening, interview technique, contracts and the replacement bench. It is taught by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad, and can be bought on its own for $125.
- Three hours, live
- Taught by experienced trainers
- $125 on its own
Questions about this session
FAQs
What is staff augmentation, in plain terms?
It means selling your people to a client as capacity the client keeps, not as a project that ends. The client gets the people without putting them on its own payroll. Your agency gets revenue that continues as long as the placement does. The session covers how to find those clients and keep those placements.
Do I need a large team to start?
No. Bring the team you have. The session starts with finding augmentation leads and the ideal buyer, then covers the profiles, the interviews and the replacement bench that the placements need as they grow.
What happens when a placed resource leaves?
You replace them from your bench, which is the last part of the session: contracts and the replacement bench. The bench keeps your promise to your own client, so one resignation does not turn into a lost account.
Is staff augmentation right for my agency?
It suits some agency stages better than others. The Scalable Agency Business Models session sets it beside the other revenue models, so you can decide. This session covers how to run it once you have chosen it.
Sell capacity, not projects
Reserve Your Seat
Three live hours on finding augmentation buyers, profiles that pass, interviews that win and a bench that keeps the client, for $125. Or join the mastermind and attend every bootcamp held during your one year membership, free.
Recording for up to two partners. The mastermind is capped at twenty agencies.