Bootcamp session on authority and inbound leads
Establishing Authority And Attracting Inbound Leads
Every month starts from zero when nobody knows who you are. Outreach can fill a pipeline, but it stops the day you stop. This bootcamp session is about establishing authority and attracting inbound leads. It gives you three live hours on attention you own, content you can keep publishing, and an audience where buyers come to you. It is the slowest channel to pay, and the only one that keeps paying over time. The session is for digital marketing and software development agencies.
- Three hours, live
- Wednesdays, 2:00 to 5:00 PM Pakistan time
- In person in Lahore and online
This session
- Price
- $125 on its own
- Length
- Three hours, live
- When
- Wednesday, 2:00 to 5:00 PM PKT
- Taught by
- Experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad
- Keeps
- Recording for up to two partners, slides, resource pack
Coaching track: Branding & Authority
Why the slow channel is worth it
Session Overview
Most agency owners sell the very thing they never do for themselves. They run content for clients and post nothing of their own. The result is an agency nobody is searching for, and a month that starts from zero every time the outreach pauses.
This session is built on the Authority Flywheel, one of the program’s named frameworks. Its aim is buyers who keep finding you, not attention you have to pay for again each month. It starts with the difference between rented and owned attention, and the habit of giving until buyers ask. Then it covers the content pillars and the content engine, so you keep publishing even in a busy week.
Next it covers the formats that build authority with a buyer: LinkedIn articles, your own site’s content, reels, webinars and keynotes. It closes on building an audience you own: community building, opt ins, and a niche book that puts your name in front of the market you serve.
None of this pays next week, and the session says so. It is the slowest channel in the bootcamp to pay. It is also the only one that keeps paying after you stop pushing it.
Every month restarts from zero
Buyers who keep finding you
Nothing to post, so nothing gets posted
Content pillars that keep you publishing
Posting only on someone else’s platform
An audience you own
What changes when the three hours end
What You Will Be Able To Do After This Session
What you can do the day after the session that you could not do before it.
- 01Explain the Authority Flywheel, and see where your agency’s attention is rented, not owned
- 02Set the content pillars for your niche, so you always know what to publish next
- 03Produce a week of material from one sitting with the content engine
- 04Choose the formats that suit you, from LinkedIn articles and site content to reels, webinars and keynotes
- 05Start an audience you own: a community, an opt in, and the case for a niche book
Close rate, by where the lead came from
Inbound leads14.6%
Cold outbound leads1.7%
HubSpot, State of Marketing 2024. Market data, not a LeadGenDone result.
Inbound is the slowest channel to build, and the only one that keeps paying over time. This session is where you start building it.
Here is how the three hours run.
The three hours, in the order they run
Full Agenda, Hour By Hour
The session has four parts, and each one feeds the next. Choose one on the wheel to see what it covers and the problem it answers.
Opening
The Authority Flywheel
What it covers
- The Authority Flywheel
- Rented against owned attention
- Giving until they ask
The problem it answers
Every month restarts from zero because nobody knows you, and outreach is the only thing keeping the pipeline alive.
Then
Pillars and the engine
What it covers
- The content pillars
- The content engine
- LinkedIn articles and personal site content
The problem it answers
There is nothing to post, so nothing gets posted. And one owner cannot keep up with being everywhere at once.
Then
Formats that build authority
What it covers
- Reels
- Webinars and keynotes
- Borrowing the stage
The problem it answers
Nobody is searching for you, and the agencies that do get found look no better than yours.
To close
An audience you own
What it covers
- Community building
- Opt ins
- The niche book
The problem it answers
People meet you once and are never heard from again, because there is nowhere for them to stay.
What you keep after the session
Tools And Resources Handed Out
When the three hours end, this is what you keep.
- The slide contentThe session’s slides, to work from when you set your content pillars.
- The recordingFor up to two partners from your agency, so whoever runs your content can sit the session after you.
- The resource pack and templatesHanded out with the session, alongside the recording and the slides.
- A Q&A thread for this topicIn Basecamp, the members’ online workspace, where questions are answered between sessions by the people who set the work.
The work after the session
Live Implementation And Homework
The session ends with work on your own agency’s voice. In the week after it, your first pieces go out. The homework is small on purpose: one assignment, not a long worksheet.
- 1
Apply it to your own agency
A small assignment after the session, done for your own niche and in your own voice, not on an example.
- 2
Post it to the topic thread
Questions and drafts go to this session’s Q&A thread, where the coaches and the cohort answer.
- 3
Keep it going
Authority pays slowly, so the work continues past the session. In the mastermind year the authority profile and micro influencer launch come in the second quarter.
What we ask of you
- Turn up live: attendance is the first thing the programme measures.
- Put the work into practice between sessions, not only watch.
- Ask in the thread, and help the others.
What he built
- 01CommunityAround fourteen thousand agency owners
- 02MasterclassFrom a few hundred, across three cities
- 03The book7-Figure Agency Mindset A-Z
The trainers behind the session
Who Teaches This Session
Establishing Authority And Attracting Inbound Leads is taught by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad.
Hamid built a community of around fourteen thousand agency owners over three to four years, and a masterclass that grew from a few hundred people across Lahore, Karachi and Islamabad. He wrote 7-Figure Agency Mindset A-Z. He built this slow channel himself, and there was no shortcut.
Session times in your time zone
Timings For Pakistan, US EST And UK
The session runs every Wednesday while a bootcamp is live, in person at the Software Pro office in Lahore and online at the same time.
Pakistan
2:00 to 5:00 PM
PKT
All year
United Kingdom
10:00 AM to 1:00 PM
BST in summer, GMT in winter
9:00 AM to 12:00 noon in winter
US Eastern
5:00 to 8:00 AM
EDT in summer, EST in winter
4:00 to 7:00 AM in winter
The US slot is early, which is why every session is recorded for up to two partners. Start dates are set per intake and confirmed with your seat.
See the next start dateHere is how to take your seat.
One session, one price
How To Book Just This Session
$125for this session
- The live seat for three hours
- The recording for up to two partners
- The slides and the resource pack
Also included in
- Tier 1, any six sessions$599
- Tier 2, all fourteen sessions$999
- Tier 3, all fourteen plus dedicated hours$1,499
Mastermind members attend every bootcamp held during their one year membership, free.
Featured answer
What does the Establishing Authority And Attracting Inbound Leads bootcamp session cover?
It is the LeadGenDone bootcamp session on inbound leads: three live hours on building authority so buyers come to you. It covers the Authority Flywheel, owned and rented attention, the content pillars, the content engine, LinkedIn articles and personal site content. It also covers reels, webinars and keynotes, and building an audience you own through community, opt ins and a niche book. It is taught by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad, and you can buy it on its own for $125.
- Three hours, live
- Taught by experienced trainers
- $125 on its own
Questions about this session
FAQs
How long before authority brings in leads?
Longer than outreach, and the session says so. Authority is the slowest channel in the bootcamp to pay, and the only one that keeps paying over time. Hamid built his own community of around fourteen thousand agency owners over three to four years. The outreach sessions are there to fill the pipeline while this one builds.
I do not like being on camera. Is this still for me?
Yes. Reels are one format of several. The session also covers LinkedIn articles, your own site’s content, webinars, keynotes and community building, and the content pillars work whichever format suits you. The aim is attention you own, not a particular kind of video.
What is a niche book, and do I need to write one?
A niche book is a book written for the niche you serve, so your name sits where your buyers look. You do not need one to start. It is one of the ways the session covers to build an audience you own. The session shows where it fits beside community and opt ins, so you can decide when it is worth the effort.
Does this replace outreach?
No. It runs beside outreach. Outreach fills the pipeline now. Authority makes every later conversation warmer, so every month starts a little above zero. The lead generation sessions cover outreach, and this session covers the side that keeps paying over time.
Book this session
Reserve Your Seat
Three live hours on attention you own, content you can keep publishing and an audience that comes to you, for $125. Or join the mastermind and attend every bootcamp held during your one year membership, free.
Recording for up to two partners. The mastermind is capped at twenty agencies.