Agency owners in discussion around the table at a LeadGenDone session in Lahore

Facebook lead generation for agencies

Facebook Lead Generation Tactics

Your Facebook ad spend goes up, but the leads do not. The ad asks strangers to buy, and each lead lands wherever was quickest to build. The follow up comes a day late, and nobody can say whether to add budget or switch it off. This bootcamp session fixes the campaign from start to finish. In three live hours it covers the funnel, the form and the speed of the follow up. It ends on the cost per lead arithmetic that shows when a campaign is ready for more budget. The session is for digital marketing and software development agencies.

Buy this session ($125)See the agenda

Three hours, live
Wednesdays, 2:00 to 5:00 PM Pakistan time
In person in Lahore and online

This session

Price: $125 on its own
Length: Three hours, live
When: Wednesday, 2:00 to 5:00 PM PKT
Taught by: Experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad
Keeps: Recording for up to two partners, slides, resource pack

Coaching track: Lead Generation

Why spend rises and leads do not

Session Overview

You run Facebook ads for your own agency, and the pattern is familiar. The ad goes straight for the sale, to people who have never heard of you. The leads that do come in wait a day before anyone replies. After a month of rising spend, it is tempting to decide paid social does not work for B2B.

This session is built on the paid social campaign model, one of the program’s named frameworks. Its promise is specific: you will know when a campaign is ready to scale. It starts with the funnel (top, middle and bottom) and with the ad setup, creative and offer that belong at each stage.

Next it covers where the lead lands: Instant Forms against landing pages, and the audience stack behind each. Then it turns to follow up speed, with Zapier carrying each new lead to a person quickly. It closes on the cost per lead arithmetic and holding your CPA. Those numbers tell you whether the next dollar should go in.

The session is taught around a real campaign, taken apart with its own spend and its own cost per lead. Those are the campaign owner’s numbers, so they are shown live in the session and not printed here.

What changes in the campaign

Ads that ask strangers to buy
A funnel from first look to lead
Leads that wait a day for a reply
Follow up as soon as the form comes in
Budget raised on a hunch
A cost per lead that says when to scale

What changes when the three hours end

What You Will Be Able To Do After This Session

What you can do the day after the session that you could not do before it.

01Map a campaign to the funnel, with the ad, the creative and the offer each stage needs
02Choose between an Instant Form and a landing page, and build the audience stack behind it
03Get a new lead to a person fast, with Zapier carrying it across
04Work out your cost per lead and hold your CPA as the spend moves
05Tell when a campaign is ready to take more budget, and when it is not

A real campaign, shown live

A real campaign, taken apart live with its own spend and its own cost per lead.

Spend: Shown live
Leads: Shown live
Cost per lead: Shown live

These are the campaign owner’s numbers, not a LeadGenDone result. They are shown live in the session, not printed on this page.

Here is how the three hours get you there.

The three hours, in the order they run

Full Agenda, Hour By Hour

The session runs in four parts. Each one moves a campaign closer to the point where it can take more budget. Choose one to see what it covers and the problem it answers.

Not yetReady to scale

Set up for the funnel

Landing the lead

Following up fast

Ready to scale

1Funnel
2The form
3Speed
4CPA

Opening

The funnel and the ad

What it covers

TOFU, MOFU and BOFU
Ad setup
Creative and offer

The problem it answers

The ad asks people who have never heard of you to buy, so spend rises and the leads do not.

Then

Form or landing page

What it covers

Instant Forms against landing pages
Audience stacks
Where each lead should land

The problem it answers

Every campaign gets the same landing spot and the same audience, whether it fits the offer or not.

Then

Speed to lead

What it covers

Follow up speed
Zapier for speed to lead
From form to first contact

The problem it answers

A lead fills in the form and hears nothing until the next day, by which time the interest has cooled.

To close

Holding CPA

What it covers

The cost per lead arithmetic
Holding your CPA
When a campaign is ready for more budget

The problem it answers

Nobody can say when to add budget and when to stop, so the decision is made on a hunch.

What you keep after the session

Tools And Resources Handed Out

When the three hours end, this is what you keep.

The slide contentThe session’s slides, to work from when you build your first campaign.Keep
The recordingFor up to two partners from your agency, so whoever runs your ads can sit the session after you.Keep
The resource pack and templatesHanded out with the session, alongside the recording and the slides.Keep
A Q&A thread for this topicIn Basecamp, the members’ online workspace, where questions are answered between sessions by the people who set the work.Ongoing

The work after the session

Live Implementation And Homework

The session ends on your own offer, and in the week after it you build the campaign. The homework is small on purpose: one assignment, not a long worksheet.

1
Apply it to your own offer
A small assignment after the session, done on your own offer and market, not on an example.
2
Post it to the topic thread
Questions and the numbers your campaign produces go to this session’s Q&A thread, where the coaches and the cohort answer.
3
Connect the follow up
Set the lead to reach a person fast, so the campaign you build is not wasted on a slow reply.

What we ask of you

Turn up live: attendance is the first thing the programme measures.
Implement between sessions rather than only watching.
Ask in the thread, and help the others.

OOwais Ameen

The experience of lead gen bootcamp was great. I learned a lot regarding different methods of lead gen, what i

AAmaan Asim

I recently had the opportunity to talk with Hamid Bhai , he provided detailed and actionable advice on buildin

AAbdullah Butt

As an agency owner I had a lot of confusions about various models for sales and team building, I contacted Mr.

OOwais Ameen

The experience of lead gen bootcamp was great. I learned a lot regarding different methods of lead gen, what i

AAmaan Asim

I recently had the opportunity to talk with Hamid Bhai , he provided detailed and actionable advice on buildin

AAbdullah Butt

As an agency owner I had a lot of confusions about various models for sales and team building, I contacted Mr.

OOwais Ameen

The experience of lead gen bootcamp was great. I learned a lot regarding different methods of lead gen, what i

AAmaan Asim

I recently had the opportunity to talk with Hamid Bhai , he provided detailed and actionable advice on buildin

OOwais Ameen

The experience of lead gen bootcamp was great. I learned a lot regarding different methods of lead gen, what i

AAmaan Asim

I recently had the opportunity to talk with Hamid Bhai , he provided detailed and actionable advice on buildin

AAbdullah Butt

As an agency owner I had a lot of confusions about various models for sales and team building, I contacted Mr.

OOwais Ameen

The experience of lead gen bootcamp was great. I learned a lot regarding different methods of lead gen, what i

AAmaan Asim

I recently had the opportunity to talk with Hamid Bhai , he provided detailed and actionable advice on buildin

AAbdullah Butt

As an agency owner I had a lot of confusions about various models for sales and team building, I contacted Mr.

OOwais Ameen

The experience of lead gen bootcamp was great. I learned a lot regarding different methods of lead gen, what i

AAmaan Asim

I recently had the opportunity to talk with Hamid Bhai , he provided detailed and actionable advice on buildin

AAbdullah Butt

As an agency owner I had a lot of confusions about various models for sales and team building, I contacted Mr.

OOwais Ameen

The experience of lead gen bootcamp was great. I learned a lot regarding different methods of lead gen, what i

AAmaan Asim

I recently had the opportunity to talk with Hamid Bhai , he provided detailed and actionable advice on buildin

AAbdullah Butt

As an agency owner I had a lot of confusions about various models for sales and team building, I contacted Mr.

OOwais Ameen

The experience of lead gen bootcamp was great. I learned a lot regarding different methods of lead gen, what i

AAmaan Asim

I recently had the opportunity to talk with Hamid Bhai , he provided detailed and actionable advice on buildin

AAbdullah Butt

As an agency owner I had a lot of confusions about various models for sales and team building, I contacted Mr.

OOwais Ameen

The experience of lead gen bootcamp was great. I learned a lot regarding different methods of lead gen, what i

AAbdullah Butt

As an agency owner I had a lot of confusions about various models for sales and team building, I contacted Mr.

OOwais Ameen

The experience of lead gen bootcamp was great. I learned a lot regarding different methods of lead gen, what i

AAmaan Asim

I recently had the opportunity to talk with Hamid Bhai , he provided detailed and actionable advice on buildin

AAbdullah Butt

As an agency owner I had a lot of confusions about various models for sales and team building, I contacted Mr.

OOwais Ameen

The experience of lead gen bootcamp was great. I learned a lot regarding different methods of lead gen, what i

AAmaan Asim

I recently had the opportunity to talk with Hamid Bhai , he provided detailed and actionable advice on buildin

AAbdullah Butt

As an agency owner I had a lot of confusions about various models for sales and team building, I contacted Mr.

OOwais Ameen

The experience of lead gen bootcamp was great. I learned a lot regarding different methods of lead gen, what i

AAmaan Asim

I recently had the opportunity to talk with Hamid Bhai , he provided detailed and actionable advice on buildin

AAbdullah Butt

As an agency owner I had a lot of confusions about various models for sales and team building, I contacted Mr.

OOwais Ameen

The experience of lead gen bootcamp was great. I learned a lot regarding different methods of lead gen, what i

AAmaan Asim

I recently had the opportunity to talk with Hamid Bhai , he provided detailed and actionable advice on buildin

AAbdullah Butt

As an agency owner I had a lot of confusions about various models for sales and team building, I contacted Mr.

OOwais Ameen

The experience of lead gen bootcamp was great. I learned a lot regarding different methods of lead gen, what i

AAmaan Asim

I recently had the opportunity to talk with Hamid Bhai , he provided detailed and actionable advice on buildin

AAbdullah Butt

As an agency owner I had a lot of confusions about various models for sales and team building, I contacted Mr.

AAmaan Asim

I recently had the opportunity to talk with Hamid Bhai , he provided detailed and actionable advice on buildin

AAbdullah Butt

As an agency owner I had a lot of confusions about various models for sales and team building, I contacted Mr.

OOwais Ameen

The experience of lead gen bootcamp was great. I learned a lot regarding different methods of lead gen, what i

AAmaan Asim

I recently had the opportunity to talk with Hamid Bhai , he provided detailed and actionable advice on buildin

AAbdullah Butt

As an agency owner I had a lot of confusions about various models for sales and team building, I contacted Mr.

OOwais Ameen

The experience of lead gen bootcamp was great. I learned a lot regarding different methods of lead gen, what i

AAmaan Asim

I recently had the opportunity to talk with Hamid Bhai , he provided detailed and actionable advice on buildin

AAbdullah Butt

As an agency owner I had a lot of confusions about various models for sales and team building, I contacted Mr.

Hamid Mahmood, Founder, author of 7-Figure Agency Mindset A-Z

His companies, in the order he built them

01HTML ProFixed price projects
02Shopify ProMonthly retainers
03Software ProStaff augmentation, then partner

The trainers behind the session

Who Teaches This Session

Facebook Lead Generation Tactics is taught by experienced trainers including Hamid Mahmood, Asim Naeem and Umair Amjad.

Hamid Mahmood founded HTML Pro, Software Pro, Ethical Pro, Ecom Pro and Ettvi, and wrote 7-Figure Agency Mindset A-Z. Members name him and Umair Amjad among the trainers who made Facebook lead generation easy to understand.

Read his profile

From owners Hamid has coached

In their own words

01 of 26

Read every review

Session times in your time zone

Timings For Pakistan, US EST And UK

The session runs every Wednesday while a bootcamp is live, in person at the Software Pro office in Lahore and online at the same time.

Pakistan
2:00 to 5:00 PM
PKT
All year
United Kingdom
10:00 AM to 1:00 PM
BST in summer, GMT in winter
9:00 AM to 12:00 noon in winter
US Eastern
5:00 to 8:00 AM
EDT in summer, EST in winter
4:00 to 7:00 AM in winter

The US slot is early, which is why every session is recorded for up to two partners. Start dates are set per intake and confirmed with your seat.

See the next start date

Here is how to take your seat.

One session, one price

How To Book Just This Session

$125for this session

The live seat for three hours
The recording for up to two partners
The slides and the resource pack

Buy this session

Also included in

Mastermind members attend every bootcamp held during their one year membership, free.

Where it leads

Featured answer

What does the Facebook Lead Generation Tactics bootcamp session cover?

It is the LeadGenDone bootcamp session on paid social for agency lead generation. In three live hours it covers the funnel (TOFU, MOFU and BOFU), ad setup, creative and offer, Instant Forms against landing pages, and audience stacks. It also covers follow up speed with Zapier, and the cost per lead arithmetic and holding CPA that tell you when a campaign is ready to scale. It can be bought on its own for $125.

Three hours, live
Lead Generation track
$125 on its own

See all 14 sessions

Questions about this session

FAQs

Does Facebook advertising work for B2B agencies?

Yes, it can, when the campaign is built for a buyer who has never heard of you, not one ready to sign today. So the session starts with the funnel and closes on the cost per lead arithmetic. The aim is a campaign you can measure, with a clear answer on whether it deserves more budget.

Will you show real campaign numbers?

Yes, in the session. It is taught around a real campaign, taken apart with its own spend and its own cost per lead. Those are the campaign owner’s numbers, not a LeadGenDone result or a benchmark we publish. So they are shown live and not printed here.

Instant Form or landing page: which is better?

It depends on the offer and the audience, so there is no single answer for every campaign. Choosing between them is one of the session’s four parts. The session sets out when each one fits and builds the audience stack behind your choice.

What happens to a lead after the form?

It should reach a person fast, and the speed to lead movement shows how. A lead that waits a day has usually moved on. So the session covers follow up speed, and using Zapier to carry each new lead to a person quickly.

Book this session

Reserve Your Seat

Three live hours on the funnel, the form, the speed of the follow up and the arithmetic that says when to scale, for $125. Or join the mastermind and attend every bootcamp held during your one year membership, free.

Buy this session ($125)Join the mastermind

Recording for up to two partners. The mastermind is capped at twenty agencies.